For 150 years, Shiseido has been committed to combining the best of science with cutting-edge technologies and unparalleled fragrances and textures – to make our inner and outerbeauty shine. No wonder it broke a lot of records as it does in its 150th anniversary year. The new serums are also groundbreaking.
Text Anja Van Der Borght
Over the years, Shiseido played a role in developing active ingredients, some of which have become benchmarks in dermatology. In 1985, Shiseido became the first Japanese company to produce large-scale biotechnological hyaluronic acid for cosmetic use. A decade later, Shiseido again set new standards, developing Super Bio-Hyaluronic Acid with double moisture absorption capacity and optimal skin affinity. The Essential Energy line, for example, contains three different variants of hyaluronic acid for even more hydration.
Now, in 2022, the Japanese brand is once again revolutionising the field with the launch of MolecuShift Technology, inspired by cosmetic procedures, which for the first time enables the volumising properties of hyaluronic acid to be incorporated into cosmetics. For the first time in the beauty industry, with its Bio-Performance Skin Filler Serums, Shiseido succeeds in allowing high-molecular-weight hyaluronic acid to penetrate the skin to maximise both its own hydrating and volumising powers. Both serums – Day Full Expansion and Night Infill – work in synergy to achieve skin with a younger look from the very first application. Truly spectacular as has proven our tests of both serums!