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Lynn’s Apothecary: not all that is labelled ‘natural’ is clean!

The Lebanese beauty addict Lynn Khoury Soubra opened her first Clean Beauty Store in Beirut at the end of 2016. Todat from her new home Brussels she runs Lynn’s Apothecary a curated Clean Beauty space with over 35+ high-performing and healthy international care brands. We tested some clean products and got addicted too !

Lynn has always been a beauty junkie at heart. After a decade stint at the United Nations, she decided to leave her 9 to 5 job and follow her passion. Around the time she was pregnant with her second child and got some skin problems. When stumbling upon a clean beauty kit whilst on holiday she decided to give it a go and soon was amazed by the enlightening effect on her skin. 

Lynn Khoury Soubra – Founder of Lynn’s Apothecary

Lynn got intrigued and dived deeper into the world of clean beauty discovering a new generation of brands creating natural and effective products. The more she researched and studied, the more she learned about the health concerns, created by mainstream beauty cosmetics (containing toxic and synthetic ingredients), on the skin throughout a lifetime. It was a mind-opening experience and one she could not come back from. She traveled back home, still buzzing from her clean beauty experience, and quickly turned her obsession and passion into her own business venture. She opened her first Clean Beauty Store in Beirut at the end of 2016. It was the first beauty concept store specializing in clean beauty in Lebanon and the Gulf region. 

We love to hang around and talk about beauty for hours! That’s why we have set up our cute little boutique in the Brussels commune of Forest for you to take the time to explore, test the products and enjoy a treatment (or two!) in our Clean Beauty Room. 

“At Lynn’s Apothecary, we pride ourselves in our rigorous selection process”, Lynn says. “Our in-house technical expert reviews all of the products in our collection to ensure their safe and clean composition – so no false natural claims, please! Products are then tested for their performance and the sensorial experience they provide. We do not want products that are just natural, we want products that work, too! We are always on top of the latest research and breakthroughs in skincare; constantly reviewing our collection and launching new brands from all over the world. You will find well established as well as niche brands in our collection. This discovery element is part of the experience we love! We have also set up a Clean Beauty Room in the midst of the city as an escape haven for clients to experience Lynn’s full clean beauty skincare routine. 

Since our inception, our clean beauty community keeps on growing – reflecting a new generation of discerning customers who are looking out for their health but also are demanding tangible/real results. Our beauty experts continually engage with our customers both online and offline providing guidance, advice, and follow up to accompany them on their holistic journeys to healthy and glowing skin. We host masterclasses and events in our beautiful boutique offering our clients additional opportunities to better learn and understand their skin, as well as interact with specialists in the clean beauty and modern wellbeing space.

We love to hang around and talk about beauty for hours! That’s why we have set up our cute little boutique for you to take the time to explore, test the products and enjoy a treatment (or two!) in our Clean Beauty Room. 

We had the chance to test de Mamiel botaniques Restorative Cleansing Balm. An indulgent balm, packed with potent plant oils (rich in vitamins and essential fatty acids) that soothe as they clean. The scent of the balm immediately transports us to a relaxing spa treatment but the best part about this cleanser is that it doesn’t dry out our skin. Even the ritual of applying is relaxing as we had to press a warm, wet cloth onto our face to enable the heat to activate the oils.

We were truly amazed by the effort Lynn took to put a skin routine together that meets the needs of our skin.

Anja Van Der Borght

We were truly amazed by the effort Lynn took to put a skin routine together that meets the needs of our skin. As a second product she proposed us to use the ‘Tonic soothing’ from Susanne Kaufmann contains a herbal compound of chamomile, sage and St. John’s wort flowers. It is especially suitable for skin prone to dryness and for sensitive skin. Exactly our skin condition. We also noticed that our skin was less shiny during the day than usual.

The gentle tonic contains no alcohol and effectively combats shine. We read a bit later in the . Moreover it restores the skin’s pH-level balance and guards against environmental stress throughout the day. It is also refreshing when used as a touch-up during the day, resulting in a pleasant skin sensation leaving your skin with a delicate citrus-fruity scent.

Then, last but not least, we tried the Moisturizing Mask by Susanne Kaufmann, an intensive moisturizing mask suited for all skin types. The plant-based hyaluron provides the skin with long-lasting moisturizer. Beeswax and antioxidant, skin protecting almond oil helps to nourish the skin in a sustainable way. Precious wheat germ oil supports the skin’s metabolism. An extract from pansies provides suppleness and gives the skin a wonderful delicate complexion. The mask feels rather thick when you put your fingers in the pot but once you apply it, it melts on your skin leaving the soft scent of pansies. We used the mask also overnight leaving our skin very well nourished. A great routine to get our sensible and dry skin in balance again after trying less natural products.

Lynn’s Apothecary, Brugmannlaan 127, 1190 Forest, tel. 0486-02.09.76.

www.lynnsapothecary.com

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