Finally! Trendy Los Angeles based watch company MVMT — pronounced ”movement” – has landed in Belgium. The brand founded on the belief that style shouldn’t break the bank is synonym with minimalist products at revolutionary prices.
Text Anja Van Der Borght – pictures Yassine el Argbi
Since first being launched in 2013 by Jake Kassan and Kramer Laplante, two 22-year-old college dropouts, MVMT has been committed to offering stylish watches at an affordable price. The direct to consumer e-commerce company has hit the ground running since its successful crowdfunded start, quickly capturing the millenial market through savvy social media strategy and an innovative data driven marketing. Two months ago they sold their company to Movado Group for 100 million US dollar. But that’s not all. If they can show good results the next year, they will get another 100 million.
“The first thing we do when we get up in the morning is moving. As such the name ‘MVMT’ was born.”
During the Belgian premiere of MVMT in l’Atelier en Ville in Brussels we notice some great styles for men and women in different color combinations and sizes, but the 45 mm face of this iconic Chrono Gun Metal model is just right to make it a statement piece without allowing it to become overpowering.
The brushed gunmetal stainless steel case paired with a gunmetal dial and gunmetal hands and markers offers a dope monochrome look that’s right on trend while the version with super fun powder blue hands and marquers adds a unique element that makes the watch stand out.
“The Chrono Gun Metal is paired with a light sandstone strap. It’s stylish but in a completely effortless sort of way.”
The watches come packed in a sleek black box with a metallic red monogram that makes it seem like you just dropped some serious cash on your latest purchase and yes, that definitely adds to the overall experience. But don’t worry watch prizes varie in between 100 and 160 euros.
Thanks to the simple three-step instruction card from MVMT you can easily switch out the strap yourself without having to go to a store and pay someone to do it for you. You simply pop out the original strap and drop in the new one in all of three seconds.
Since recently MVMT also has got a range of greatly styled sunglasses.