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Centennial celebrating Weleda joins forces with Meise Botanic Garden

For its 100th anniversary Weleda has decided to team up with Meise Botanic Garden. Both instances share a passion for nature and a desire to protect, conserve and experience biodiversity worldwide. The partnership – for the next three years – helps to arise awareness concerning the importance of biodiversity.

Biodiversity is a more topical theme than ever and is coming under increasing pressure. “The large-scale extinction of animal and plant species constitutes a direct threat to our living conditions”, states the IPBES (an organisation of scientists and decision makers concerned with the state of our planet’s biodiversity) on behalf of the United Nations in a recently published report. Our human existence is completely dependent on nature. Many of the raw materials for our products are supplied by nature, as is all of our food. If biodiversity disappears, the survival of all species, and ultimately human beings, will be threatened.

If biodiversity disappears, the survival of all species, and ultimately human beings, will be threatened.

Natural cooperation
“This unique cooperation feels logical and right from day one”, says Marc van Boven, Managing Director of Weleda Benelux. “It is Weleda’s mission to pass on the gift of nature to people through our products. With Plantentuin Meise as a partner, Weleda can contribute to the preservation of biodiversity for future generations.” Steven Dessein, Administrator General of Botanic Garden Meise adds: “We are proud of the collaboration with Weleda. Together, we make a strong case for the current and urgent theme of biodiversity. The mission of Meise Botanic Garden is to discover, research and protect the plant kingdom and to use this knowledge to build a sustainable future. The cooperation with Weleda helps us bring the importance of biodiversity to the attention of even more people. The financial contribution from Weleda will be invested in the restoration and maintenance of the Culinary Garden.

Ashley Graham, Victoria Beckham, Rihanna, and more A-listers and make-up artists all over the world swear by Weleda Skin Food.

Ashley Graham, Victoria Beckham, Rihanna, and more A-listers and make-up artists all over the world swear by Weleda Skin Food.

100% natural
Weleda has a long history with plants. Skin Food for instance a Weleda classic for 95 years is packed with precious, plant-based ingredients with medicinal extracts of tricolour violet, rosemary, camomile and calendula. Models, actresses and make-up artists all over the world swear by Weleda Skin Food. As a foundation for make-up, to nourish the skin after a day in foundation or for some extra shiny accents. The formula has not changed in 95 years!
Weleda products are 100% natural and synonym with organic cultivation, fair trade and environmentally friendly production methods. Sustainability and social responsibility are self-evident values within Weleda. And above all, Weleda stands for nature. “We feel it is our responsibility to give something back to nature and we do so through our partnership with Plantentuin Meise”, Marc van Boven says.

About Meise Botanic Garden
The history of the Botanic Garden dates back to 1797. This makes the institution older than the Kingdom of Belgium and therefore it has more than two centuries of experience with plants. The Botanic Garden covers 92 hectares and preserves more than 18,000 different species of living plants and has an internationally recognised seed bank. The scientists of Meise Botanic Garden work every day to map and study the diversity of plants, mushrooms and algae. The scientific work focuses on the correct and scientific identification of plant species. For without this information, no economic activity based on plants or products derived from plants can take place. The same scientists share their knowledge with passion and enthusiasm with visitors to the Botanic Garden to make them aware of the need for plant conservation.

www.weleda.com, www.plantentuinmeise.be

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