Loes Van Delft creates ‘Pjipje’ watch for Franck Muller

When the talented Dutch artist Loes Van Delft and Swiss watch house Franck Muller meet in a ‘Pjipje’ watch, you get an artful collaboration that transcends conventional watch design. The result of their artistic synergy is the Vanguard Color Dreams Limited Edition LVD, a unique timepiece with a distinctive design reflecting the worlds of Franck Muller and Loes Van Delft.

To those peope that have been living under a rock stone and don’t know Loes Van Delft yet, here is a small introduction. Born in 1991 in The Netherlands, Loes Van Delft, is known for her vibrant and whimsical artwork; for her vibrate and imaginative artwork, which often features whimsical characters and dreamlike scenes. Loes Van Delft’s journey began at a young age refining her skills by attending the St Lucas Art academy where she graduated in 2012. Her early career took an an exciting turn when she interned with the creative team Supperclub in Amsterdam where she also held her first solo exhibition in 2011. Her artistic creation are characterized by an innocent quirkiness with a cheeky cartoon feel that she developed over the year, the recognizable character which she calls “Pjipje”. Loes Van Delft once noted: “My paintings always reflect something of the phase I’m going through in my life. If the work is rich in color and exudes cheerfulness, it signifies a positive period. If it takes on a slightly darker tone with Pjipe’s expressions appearing more serious, it’s indicative of challenging times. My paintings serve as a sort of diary for me.”

Loes Van Delft at work in her atelier in Belgium.

Loes Van Delft’s distinctive style has earned her acclaim over time. Crown with the Best Global Artist Award in Amsterdam International Art Fair in 2012, the young award-winning paintings are shown in various exhibitions around the world such as in Amsterdam, Barcelona and Taiwan.

Loes Van Delft has given free inspiration to her imagination to represent her world with her recognizable character, affectionately named ‘Pjipje’. This character exudes a delightful sense of whimsy and playfulness. With his vibrant and imaginative, Pjipje brings a touch of childlike wonder to the world of art. His presence in her art evokes a sense of joy and curiosity, making him a beloved and instantly recognizable character in Loes Van Delft’s creative universe.

Vanguard Color Dreams Limited Edition LVD 21.500 Euros

Specially designed for the Vanguard Color Dreams Limited Edition LVD, the dial features the artist’s signature combined with Franck Muller’s iconic Color Dreams numerals. This distinctive dial is a canvas of pure imagination, where the artist’s beloved character, Pjipje, takes center stage, becoming an integral part of Franck Muller’s world, represented by the Color Dreams numerals. Renowned for their vivid and colorful design, the Color Dreams numerals perfectly complement Pjipje’s playful character. Carefully created by Franck Muller’s design team in close collaboration with the artist, this distinctive design beckons you into a realm where art and time converge in flawless harmony.

Fltr: Yves Depooter, distributor of Franck Muller for the Benelux who came up with the idea for the arty watch, Loes Van Delft and Anja Van Der Borght founder of WOWwatchers.

One of the key challenges was the quest for the perfect watchmaking technique to transfer the artwork on the dial. Additionally, the meticulous selection of the 26 different colors presented an artistic challenge that was masterfully overcome. Housed in the emblematic Vanguard case of 43-millimeter, in black titanium, the limited edition of 50 pieces encapsulates the essence of contemporary art. Featuring an automatic movement with a 42- hour power reserve promising to delight and captivate every wrist it adorns.

Crafted with precision and attention to detail, the Vanguard Color Dreams x LVD is a wearable works of art for all, where the dial is a testament to the limitless possibilities of artistic expression in watchmaking that invites you to wear a piece of art on your wrist. To further enhance the exclusivity, each artwork is numbered with the corresponding watch number, creating an unparalleled sense of harmony between the two worlds.

In a celebration of craftsmanship and creativity, each collector, will have the privilege of receiving with their watch a unique 90 x 90 cm painting, signed by the illustrious Loes Van Delft, ensuring an authentic connection between the collector and the artist.

About Franck Muller
Founded in 1991 by master watchmaker Franck Muller and watch case specialist Vartan Sirmakes, Franck Muller Manufacture is one of the most acclaimed independent watch companies in contemporary watchmaking. An awardwinning brand, Franck Muller is known for its highly exclusive technical complications, which are proprietary innovations, produced in-house within its Manufacture in Genthod, Geneva. From the Revolution 3, the first triple axis Tourbillon, to the most complicated watch in the world, the AeternitasTM Mega 4, Franck Muller created exceptional timepieces that left his hallmark in the story of Swiss watchmaking forever. With more than 50 world premieres and patents, Franck Muller has been dazzling the world with creations that have been received with great enthusiasm by watch connoisseurs and celebrities alike throughout the world, and designs that represent major technical advances in the history of Haute Horlogerie.

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