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Bulgari Unveils a Luminous New Chapter with Omnia

The Italian luxury brand Bulgari has recently revealed a radiant transformation of its world-renowned Omnia perfume collection. This unveiling is not just a new design campaign but also introduces a fresh ambassadorial face, capturing the essence of the brand’s most luminous fragrances. The Omnia collection, inspired by colored gemstones and the allure of delicate flowers, has been transformed into precious droplets of light, marking Bulgari’s most daring evolution to date.

The Reveal Your Light campaign shines a spotlight on three signature scents: Crystalline, Amethyste, and Coral, each reimagined with a newly designed bottle and packaging. This fresh perspective invites aficionados and new admirers alike to rediscover the inimitable fragrances that have become synonymous with Bulgari’s innovative spirit.

In Latin, ‘Omnia’ means ‘everything,’ and Bulgari’s collection is a testament to this all-encompassing vision. A groundbreaking expression of creativity, each fragrance in the collection is a unique jewel: Crystal, Amethyst, and Coral. These exquisite stones have been translated into captivating, versatile scents, crafted to perfection and brimming with the exuberance of their natural counterparts.

Master perfumer Alberto Morillas has lent his iconic twist to the Bulgari Omnia collection, with each fragrance corresponding to a different gemstone and aligned with a specific flower:

Crystalline: Bulgari Omnia Crystalline captures the purity and clarity of crystal in a luminous Eau de Toilette. Inspired by the transparency of the lotus flower, it is sublimated by the airy presence of a white peony.

Amethyste: Bulgari Omnia Amethyste reflects the soft glow and noble refinement of amethyst. The fragrance evokes an incredibly nuanced bouquet, embodying the myriad scents of iris gardens glistening with morning dew.


Coral: With Bulgari Omnia Coral, Alberto Morillas draws inspiration from the sun-filled vitality of red coral, bringing the glowing energy of the vibrant gemstone to life in a striking scent. Radiant and colorful like coral, the floral-fruity Eau de Toilette encompasses all the vivacity of nature with the bright aura of hibiscus notes.


The Bottle Design
The new bottle design pays homage to the iconic shape of Omnia. Two detachable rings intertwine, revealing the perfume’s sprayer and aligning with the ever-renewing collection. The intertwined circles playfully represent the infinity symbol, with an elegant rose-gold frame on the cap mapping Bulgari’s DNA as a jewelry house onto one of the most iconic fragrance collections.

She is Luminous
For the Reveal Your Light campaign, actress Cailee Spaeny has been chosen to embody the spirit of Omnia. With her leading role in Sofia Coppola’s upcoming film “Priscilla,” based on Elvis Presley’s wife and muse, the 24-year-old has captured Hollywood’s attention with her versatility and effortless, authentic radiance. As a rising star, Spaeny is the perfect ambassador for the renewed Omnia Collection, beautifully conveying the essence of the legendary Bulgari Omnia Fragrance Collection.


The new Bulgari Omnia collection will be available from September 1, 2023, in select perfumeries in various sizes and at different price points in Belgium and Luxembourg. The Bulgari Omnia Collection will also be available at Inno, April, and independent perfumeries in Belgium and Luxembourg.

For more information, visit Bulgari.com

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