Ariane Grande launches first perfume duo: Mod Vanilla & Mod Blush

Multi-platinum and Grammy® award-winning artist Ariana Grande, has launched her first perfume duo: MOD Vanilla and MOD Blush. The MOD collection is the first in the Ariana Grande perfume portfolio and draws inspiration from the subculture that was popular in London during the 1960s. The luxurious scents of MOD Vanilla and MOD Blush offer a sensory experience that embodies the bold and modern energy of that era.

“I’m incredibly excited to launch my first perfume duo ever with MOD Vanilla and MOD Blush,” said Ariana Grande. “When we started this product a year ago, I fell in love with both scents and the creative process that emerged from the collaboration between Stefan and myself. I wanted to give my fans something exciting and completely different, so I launched two new fragrances at the same time. And I hope everyone will be as excited as my friends and I are. There were a lot, a lot of test flasks involved in this! MOD Vanilla and MOD Blush were quickly two of my favorite creations from our fantastic perfume family, and I’m counting down the days until everyone can smell them for themselves!”

Noreen Dodge, Director of Marketing at LUXE Brands, said, “Ariana Grande’s perfume portfolio has evolved in an exciting way with the MOD collection. We designed the fragrances in a way that, in my opinion, represents what perfumes will be in the future: a combination of simplicity and luxury, rooted in nature. Both the design, the campaign, and the fragrances themselves have a wonderfully modern touch that will definitely appeal to fans.”

MOD Vanilla and MOD Blush offer a blend of modern and luxurious notes that embody the energy and vibe of the ’60s subculture. The packaging and design of the MOD collection reflect the modern and edgy vibe of the fragrances, and the campaign has a fresh and playful feel. Ariana Grande’s debut perfume duo is a must-try for anyone looking for a sensory experience that captures the essence of the ’60s while maintaining a modern and luxurious feel.

MOD Vanilla in detail
MOD Vanilla is a fragrance that embodies both expressiveness and intimacy, capturing your attention from the very first whiff. The scent begins with a surprising blend of juicy black plum and creamy musk, complemented by a subtle hint of pink freesia. It’s an immediately addictive aroma that’s sure to captivate your senses.
At the heart of MOD Vanilla, you’ll find a luxurious combination of iris root butter and decadent white praline, adding a gourmand accent of unparalleled elegance. This layer of the fragrance deepens the complexity and charm of the scent. Finally, the base notes of absolute vanilla, upcycled cocoa butter, and papyrus bring an extra layer of blissful complexity to the fragrance, further intensifying its charisma and leaving an unforgettable signature scent. Overall, MOD Vanilla is a sophisticated and unique fragrance that’s sure to leave a lasting impression.

MOD Blush in detail
MOD Blush is a luxurious fragrance that combines the lush scents of Italian bergamot, passionfruit, and black raspberry, creating a charming opening. These notes are beautifully contrasted by pink pepper, adding a touch of spice to the overall aroma. Moving into the heart of the fragrance, a fascinating blend of dewy rose petals and magnolia takes center stage. A hint of pear deepens the aroma, creating a breathtaking evolution on the skin. This luxurious blend creates an alluring and captivating aroma that lingers on the skin for hours. Finally, the fragrance settles into a sultry and sensual base, featuring notes of ambrox, dreamwood, and musk. These rich and earthy scents create a beautifully long-lasting aroma that lingers on the skin, making MOD Blush a must-have fragrance for anyone looking for a luxurious and captivating scent.

In Belgium available at Inno and in independant perfumeries

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