Worldpremiere : this is the new Mazda CX-30

Geneva Motor Show – A lot of suspens at Mazda’s stand for a new compact cross-over that is positioned in between the ever-popular CX-3 and the best-selling CX-5. Many thought it would be called CX-4 but Mazda is allways in for a surprise… so this is the new Mazda CX-30.

Text, video and pictures Anja Van Der Borght

CX-30 is the name of the new compact Mazda cross-over. A Mazda CX-4 model exists allready in China and as it looks somewhat different Mazda knew they had to go for another name. To avoid all confusion Mazda decided to opt for a double digit name. CX-30 that is.

Applying a more mature Kodo design language inspired by Japanese aesthetics, the Mazda CX-30 comes really to life when it moves. Not only by the mechanical process of moving but also due to the reflection of the surroundings in the coachwork.

“It was Matasaburo Maeda, chief designer of the first-generation Mazda RX-7, that had the idea in 2014 to create something that nobody could copy”, Jo Stenuit, Mazda’s Chief Design Director Europe, explains. “At first we all thought it would be impossible because everything has been done so far. Today we realize with the all new Mazda 3 and the new Mazda CX-30 that was launched today at Geneva’s Motor Show that it could be done. These two new cars are designed in such a way that when the cars move, the surroundings are reflected in the car. It is our way to bring the car to live.”

“Designwise there are so many good things about the new Mazda CX-30, Jo Stenuit tells. “I like the fact that it is very driver oriented and that we took out all the excesses inspired by empty Japanese spaces the co called ‘ma’. But the best thing about this new Mazda CX-30, I think, is that it is designed by us; by Mazda’s European Design Studio. “We sent our design to Japan and apart from some details it got fully approved. Laymen would not even see the difference between our design and the final approved one. This is rather rare. I never experienced this before in my 20 year career at Mazda.”

The new CX-30 combines an elegant styling and human-centric interior design with space, practicality and outstanding driving dynamics supported by the latest safety technologies: i-Activesense.

The new Mazda CX-30 features Mazda’s new-generation Skyactiv-Vehicle Architecture and a powertrain line-up showcasing the latest Skyactiv engines, offering a new level of the company’s uniquely involving Jinba Ittai driving experience.


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