Zalando Launches New Campaign Celebrating Exclusive Collaboration with Iconic Designer Diane von Furstenberg
Zalando unveils its latest designer campaign, celebrating an exclusive long-term partnership with the legendary Diane von Furstenberg. The campaign highlights not only her iconic legacy but also her forward-looking vision. At the heart of the visuals, Diane appears alongside international top model Grace Elizabeth, Arnelle Shaniqua, and mother-daughter duo Gaia and Cecile Orgeas, all of whom embody a shared message: empowering women to embrace confidence and self-expression.
With this enduring partnership, Zalando becomes the exclusive retail partner for Diane von Furstenberg across Europe. As the leading European online platform for fashion and lifestyle, Zalando strengthens its position by offering a wide selection of DVF’s most celebrated pieces, including the iconic wrap dress, available exclusively on Zalando in all 25 of its markets.
Empowering Women
Entirely directed by women, the creative campaign reflects not only Diane’s unmistakable essence but also the spirit of the DVF woman—confident, visionary, and unapologetically herself. The campaign aims to inspire the next generation of female leaders and changemakers, aligning perfectly with Zalando’s mission to empower and uplift its customers by encouraging them to embrace their own personal style.
Diane von Furstenberg states, “For decades, I’ve designed with one goal in mind: to help women feel confident. Zalando shares that vision, making them the perfect partner to connect with a new generation of women.”
The collaboration allows DVF to reach future designer customers through Zalando’s strength in digital innovation and contemporary storytelling. As the exclusive retailer of DVF in Europe—besides dvf.com and the DVF boutique in Brussels—Zalando ensures accessibility to the brand’s timeless elegance through a modern and inspiring shopping experience.
Lena-Sophie Röper, Vice President Designer at Zalando, adds, “Diane von Furstenberg is a true fashion icon and pioneer. Over the years, she has consistently empowered women to feel confident in themselves and in what they wear. This new campaign reflects the values we both hold and our shared desire to inspire customers to celebrate their individual style. We’re thrilled to embark on this journey with Diane and to co-create a premium, innovative collection for the next generation of designer lovers.”
