Weleda is celebrating a major milestone as Skin Food marks its 100th anniversary. What began in 1926 as a rich natural cream in small Swiss batches has grown into a global beauty staple, trusted for dry, rough and stressed skin. Today, the unmistakable green tube is a fixture in bathrooms, handbags and makeup kits around the world, proof that true classics never fade.
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Skin Food helped define Weleda’s reputation as a pioneer in natural cosmetics. The formula remains unchanged and is still built around 100 percent natural ingredients, including wild pansy, chamomile, calendula and rosemary. Each ingredient plays a clear role: wild pansy hydrates, chamomile calms, calendula softens and rosemary helps restore dry skin. That simple but effective blend is the reason the cream has kept its place in beauty routines for a century.
Although Skin Food was originally created for very dry skin, it has become known for the healthy glow it gives the complexion. Fans use it on dry hands, rough elbows and flaky patches, but also as a face mask, primer or highlighter under makeup. Its appeal goes beyond performance, too, thanks to its recognizable scent of orange, aromatic lavender and benzoin resin, which many users associate with comfort and ritual.
The Skin Food range has since expanded into a full care line, including Skin Food Light, Skin Food Nourishing Face Care and formulas for lips and body. Its popularity continues to grow, with Weleda reporting that a Skin Food product is sold every three seconds worldwide. The cream has also earned a place on the Women’s Wear Daily 100 Greatest Beauty Products of All Time list, reinforcing its status as both a heritage product and a modern must-have.
Skin Food has long been a backstage favorite among makeup artists, who use it to create glow on the cheekbones or as a skin-prepping base under makeup. It is also widely loved by celebrities such as Hailey Bieber, Victoria Beckham, Priyanka Chopra and Bella Hadid, who have all been associated with the product’s glowing-skin appeal. That crossover from professional kits to everyday beauty shelves is part of what makes Skin Food feel timeless.
