There are certain trends and rules that help one purchase retain its value longer than another, but buy a watch you genuinely love — not as an investment. After all, it’s impossible to predict. We have already made a carefully curated selection of the latest novelties for you.
Text and curation: Anja Van Der Borght


High Flyer
IWC Schaffhausen expands its Colors of TOP GUN collection with the Pilot’s Watch Chronograph 41 TOP GUN Miramar, presented in a new light-blue ceramic shade. Developed in collaboration with Pantone, this hue adorns the case, dial and rubber strap, and is also available on a second model in steel. Both chronographs are powered by an automatic movement with a 46-hour power reserve. Limited to 1,000 pieces. €14,100
www.iwc.com




Stroh Marquetry
Chopard extends its iconic L.U.C collection with the L.U.C Quattro Spirit 25, a jumping-hour timepiece with a manual movement housed in a 40 mm case in ethically sourced rose gold. In addition to its minimalist green dial with French rye straw marquetry, this model—limited to just eight pieces—boasts an impressive eight-day power reserve. Green alligator leather strap. €73,400
www.chopard.com

Perpetual Calendar
To mark its 150th anniversary, Audemars Piguet also introduces three new perpetual calendar models, including this stainless-steel version, the first from the manufacture with a diameter of 38 mm. The automatic movement drives a perpetual calendar displaying day, date, 24 hours, moon phase, month, leap year, as well as hours and minutes. Limited to 150 pieces. Price upon request.
www.audemarspiguet.com

For Globetrotters
The Marine Hora Mundi 5555 is the fifth watch created to celebrate Breguet’s 250th anniversary and pays tribute to the decorative arts. The dial bears witness with its two superimposed levels: one guilloché, the other in sapphire crystal inspired by NASA’s “Black Marble” satellite image depicting Earth at night. For the first time, the watch features a 43.9 mm case in Breguet gold and a new dial adorned with phosphorescent enamel. Each of the 50 owners may personalize the cities assigned to the 24 time zones. €103,900
www.breguet.com

60 Years of the Moonwatch
Omega celebrates the 60th anniversary of the Speedmaster’s qualification as a watch for NASA. It later became the first watch worn on the Moon, strapped to the wrist of astronaut Buzz Aldrin. The new Omega Speedmaster Moonphase Meteorite in steel (43 mm) features a meteorite dial and is powered by a manual movement with hours and minutes subdial at three o’clock, small seconds at nine o’clock, and a moon-phase indicator for the Northern and Southern Hemispheres at six o’clock. Appropriately, the moon itself is crafted from lunar meteorite. €19,000
www.omegawatches.com



Zulu Time
Longines expands its Spirit Zulu Time collection with new stainless-steel editions available in 39 mm and 42 mm. These watches feature a bidirectional rotating bezel with a two-tone 24-hour scale—matte black and highly polished black—indicating day and night hours. Automatic movement with a 72-hour power reserve. €4,500
www.longines.com


Back to the ’50s
Alongside the 40 mm versions, the Baume & Mercier Clifton three-hand models are now also available in 39 mm, a size previously reserved for moon-phase editions. Inspired by the timeless elegance of the 1950s, they feature a domed sapphire crystal, subtly integrated crown, an Arabic numeral at 12 o’clock, and a date window at six o’clock. Automatic movement with a five-day power reserve. €3,550
www.baume-et-mercier.com

Evening Blue
For the 25th anniversary of the J12, Chanel introduced a collection in matte blue ceramic—an “evening blue” that took five years to develop—which now also defines the new Chanel Monsieur Superleggera Bleu Edition (42 mm). The manual movement features a jumping-hour display and retrograde minutes, with a 72-hour power reserve. Limited to 100 pieces. Price upon request.
www.chanel.com

A Stroke of Genius
Genius Watches revolutionized the watch industry in 2020 with its “half-half” design—two watches in one, with two half straps, two half cases and two half dials. Initially applied to the Génie and Idiofyia models in 39 mm, the collection now expands with more refined, unisex 36 mm versions that retain their strength and presence thanks to a 45 mm lug-to-lug length. €2,490
www.geniuswatches.ch



