The Cologne Perfumes from Maison Louis Vuitton illustrate a delightful sensory journey exploring the West Coast in all its light, exuberance, and refinement. They evoke the fantastic city of Los Angeles; its contrasts, moods, and soul inspired master perfumer Jacques Cavallier Belletrud — a true artist of scent — to compose a Californian adventure unfolding in every chapter of the collection.
A unique fusion between the lightness of a fruity mist and the depth of florals, each Cologne Perfume in this fragrance journey tells a story of light, from the soft morning glow to the shimmering evening. The aptly named Sun Song in the collection is an ode to sunny days, turquoise skies, and sun rays reflecting on the sea — the joys of summer sun warming the skin. This eau de parfum announces, enhances, and prolongs the summer season.
In Jacques Cavallier Belletrud’s eyes, bright orange blossom sets the tone for this radiant fragrance. Lemon then creates harmony with the whole. Musks emphasize this jubilant bliss. Sun Song is a fragrant melody.
“It is a dream for a Grasse native to work with the finest orange blossom extracts: neroli, orange blossom absolute, and a very lively petitgrain essence. Sun Song carries the color of summer but keeps it alive forever. That’s because I created it with rare, natural materials of exceptional quality. It is a scent filled with light, where the notes explode and reveal their inner nature. Sharp lemon accents cut through the bouquet, then musks work like a caress.” – Master Perfumer Jacques Cavallier Belletrud
When designing the bottle, Alex Israel — a prominent figure in modern art — drew inspiration from a bright and cheerful color palette. Known for his distinctive style inspired by Californian life and its vivid colors, he decorated the case with “Summer,” an oversized sunglass lens and one of his most iconic works. Inspired by the midsummer tones and the artist’s signature gradient, a sunny yellow-orange color transition transforms the bottle into a true concentrate of light.
To capture the radiance of an endless summer and surrender to the gentle warmth of the sun, Sun Song Cologne Perfume reveals itself through a redesigned transparent plexiglass box reflecting the bottle’s yellow-orange gradient. The vivid transparency evokes the shiny reflection of a sunglass lens — adorned with the timeless signature of the Monogram motif. An invitation to take the bright symphony of the fragrance everywhere.
Fragrance case, price on request
Sun Song Louis Vuitton will be available from July 3, 2025, in selected Louis Vuitton stores and on louisvuitton.com.
