Men and fashion—a combination often stuck in clichés. “Men don’t shop,” “They only wear blue,” or “A suit is only for formal occasions.” SKM proves otherwise with a completely revamped men’s department that caters to the real needs and trends of the modern man.
Last week, after years of not visiting, we finally stepped back into SKM — and wow, what an eye-opener it was! We had no idea the store had such a modern look and offered such a wide selection of contemporary and trendy brands. With a whopping 5,000 m² of shopping space, it’s truly a fashion lover’s paradise!
– Women’s fashion is now divided into classic and modern with more than 250 different brands.
– Naturally, they also offer trendy fashion for young shoppers, categorized by different styles and price ranges. For example, T-shirts range from €40 to €250.
– Women’s fashion up to size 56.
“At SKM, we also perform 30,000 alterations per year, 10,000 of which are direct alterations (done immediately in-store within 20 minutes).vFree alterations are offered in April and November. SKM also provides dry cleaning services,” says Business Owner Steven De Hertogh.
With these insights, SKM has completely redesigned its men’s department: an inspiring shopping experience with a clear distinction between dressed and casual styles, a suite corner for private fittings, and a boulevard featuring shop-in-shops from popular casual brands like Dickies and Vans. Business owners Dominique Somers and Steven De Hertogh state: “Today’s man wants both efficiency and inspiration. Our renewed department offers exactly that—a place where he can effortlessly discover and refine his style. For instance, shirts are now integrated into the suit section,” says Dominique Somers. With unique style advice and a diverse selection of over 150 brands—including well-known names like K-Way, Lacoste, Scotch & Soda, ANTWRP, Zuitable, Selected Homme, and G-Star Raw—SKM remains the go-to destination for the modern man.
The New Men’s Department Sets Facts Against Fiction.
Fact Check 1: “Men don’t shop.”
Wrong.
Fact: Men do shop, but in their own way. While they used to focus solely on finding a specific item, they are now more engaged in the overall shopping experience. SKM has noticed that men spend more time in stores, experiment with different styles, and are open to expert advice. The new department is designed to help them quickly and efficiently find their perfect look.
Fact Check 2: “Men only wear blue.”
Wrong.
Fact: Blue remains a classic, but SKM has observed a growing trend toward more color. Shades like pink, green, and light blue are becoming increasingly popular, especially for special occasions. SKM’s collections reflect this evolution with a balanced mix of timeless hues and bold color accents.
Fact Check 3: “A suit is only for formal occasions.”
Wrong.
Fact: The classic suit is undergoing a transformation. More and more men are pairing suits with T-shirts and sneakers for a casual, contemporary look. SKM offers flexible suits made from stretch fabrics, ensuring both comfort and style.
Fact Check 4: “Men are confident about their size.”
Wrong.
Fact: A staggering 70% of men don’t know their exact size. That’s why SKM places a strong emphasis on style advice. Expert stylists assist customers in finding the perfect fit—from trouser lengths to proportions—while the in-house tailoring service ensures every outfit fits flawlessly.
SKM offers numerous Belgian brands, including lingerie from Van de Velde
For a bite to eat, you can visit the Bistrot, where takeaway is now also available.
SKM, Boomsesteenweg 35, 2630 Aartselaar, tel. 03-887.38.41, skm.com
