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Shiseido Ginza Datura: A Natural Floral-Woody Perfume

Ginza Datura is the latest eau de parfum in Shiseido’s fragrance collection—a floral-woody creation inspired by the fleeting, nocturnal bloom of the datura flower.

Ginza Datura is a floral-woody eau de parfum that balances brightness and depth. It opens with sparkling grapefruit and ylang-ylang, followed by a heart built around the datura accord—a flower both radiant and elusive. The base is composed of guaiac wood and sandalwood, adding warmth and sensuality.

This fragrance is crafted by perfumer Karine Dubreuil, known for her refined work with natural essences. Ginza Datura is composed of 90% ingredients of natural origin and is vegan-certified. It also includes alcohol derived from French beetroot and is dermatologically tested.

Crafted with Care

Formulated with 90% natural-origin ingredients and vegan-certified, Ginza Datura reflects a thoughtful approach to both formulation and sustainability. The alcohol used is derived from French sugar beet, while the flacon—designed by Constance Guisset—incorporates recycled glass and comes in FSC™-certified cardboard packaging.

The bottle’s gradient violet glass and sculptural black cap speak to the spirit of the fragrance itself: refined, unexpected, and intentionally bold.

www.shiseido.com

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