A Rolls-Royce is more than just a car – it is an experience, a world of its own where every detail is crafted with unparalleled precision. Now, Rolls-Royce adds an intangible yet profound new layer to that experience: scent. With the introduction of Rolls-Royce Scent, the marque enters a new sensory dimension where exclusivity and refinement are not only seen and felt but also smelled.
Debuting in the Phantom, Rolls-Royce’s flagship model, this fragrance has been developed by an expert perfumer within the Bespoke Collective. It is carefully composed to harmonize with the natural scent of the interior, enhancing the sense of luxury that permeates every fiber of the car.
Martina Starke, General Manager, Bespoke Design, Rolls-Royce Motor Cars: “A Rolls-Royce interior is a meticulously curated space where every element contributes to a cohesive sensory experience. Rolls-Royce Scent adds another dimension to this journey, seamlessly blending with the natural aromas of the exclusive materials inside the car.”
The fragrance composition of Amyris, Cedarwood, Rosewood, and Iris exudes a deep, understated elegance. Imagine the warm, woody notes of Cedarwood, delicately interwoven with the dry, subtly sweet nuance of Rosewood. The soft floral and earthy accents of Iris provide balance, while Amyris introduces smoky undertones, creating a layered and sophisticated olfactory experience.
A Symphony of Materials and Aromas
The interior of a Rolls-Royce is crafted from the finest materials, selected not only for their aesthetics and texture but also for their scent. The marque collaborates with experts in biochemistry and haute parfumerie to ensure that the natural aromas of leather, wood, and textiles are in perfect harmony. Rolls-Royce Scent subtly enhances this symphony, reinforcing the immersive experience.
Subtle, Long-Lasting Fragrance Dispersion
To achieve perfect scent balance, Rolls-Royce developed an innovative fragrance diffusion system. This patented technology releases the fragrance in precisely measured doses, ensuring a lasting yet unobtrusive effect.
Extensive testing in diverse conditions – from extreme temperatures to varying humidity levels – guarantees that Rolls-Royce Scent remains consistent and refined at all times. After more than 30 iterations, the ideal balance was achieved, creating a fragrance that not only complements the environment but also meets the expectations of Rolls-Royce’s most discerning clientele.
Rolls-Royce Scent is not merely an addition; it is a carefully considered enhancement of the Rolls-Royce experience. A fragrance that lingers subtly, adapts seamlessly to its surroundings, and creates a sensory memory as timeless as the car itself.
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