The innovative beauty brand Queen Tarzi, known for its strong values and stylish, cruelty-free products, is now available in Belgium. Founded in the Netherlands in 2016, the brand has since won hearts with its unique blend of luxury, ethics, and social commitment.
Queen Tarzi is more than a brand; it is a mission. Founded by Manizha Nabizada, a visionary female entrepreneur with a remarkable story — who fled Afghanistan as a child due to war—she is today the CEO of a brand inspiring women worldwide to embrace their power. Named after Soraya Tarzi, the last progressive queen of Afghanistan, the brand symbolizes freedom, equality, and empowerment.
The three core values
What makes Queen Tarzi unique is the combination of quality and ideals. The brand is built on three essential pillars:
- Female empowerment: every product and detail is designed to give women confidence and strength.
- Vegan & Cruelty Free: Queen Tarzi believes true beauty respects animals and the planet. All products are 100% vegan and cruelty-free.
- Diversity and inclusion: The brand fosters an open community where everyone is welcome and all beauty is celebrated.
Luxury makeup and skincare with a positive impact
Queen Tarzi offers high-quality makeup and skincare products that excel both aesthetically and ethically. Each item enhances natural beauty with caring, effective formulas—think volumizing vegan mascaras, nourishing serums, and glow-enhancing makeup.
Vision for the future
Queen Tarzi aims to inspire the beauty world by proving luxury can go hand in hand with sustainability and social impact. Constantly innovating and placing community at the center, the brand stays true to its mission: empowering women inside and out.
Queen Tarzi Highlights
One of Queen Tarzi’s must-haves is its luxurious lashes, available in various lengths and styles to suit every eye shape and look.
- Full Lashes: worn over the entire natural lash.
- Half Lashes: applied to the outer corner for a natural, lifted effect.
- Bundles: lash clusters for a personalized look, with three different lengths in one box.
The collection also includes soft, vegan adhesives and applicators.
Products like The Royal Mascara (Lengthening & Volumizing variants) and The Royal Eyeliner enhance natural beauty with a royal touch.
The PWR Gloss offers glamorous shine and subtle color with a plumping effect for confident lips. Paired with the 100% waterproof, intensely pigmented PWR Liner.
From the lightweight PWR Setting Spray to the perfect Dream Primer, Queen Tarzi ensures a flawless, long-lasting finish. You’ll also find high-quality, vegan, cruelty-free tools and lash glues.
Queen Tarzi chooses Korean skincare because it aligns perfectly with their philosophy: offering only the best, most effective products combining advanced science with luxury ingredients. The Gentle Repair Cream is a fragrance-free, ultra-soft formula suitable for all skin types—including children’s skin. It supports and repairs the skin barrier and can be used day and night, as a mask, or quick remedy for dry or irritated skin.
The Gentle Sheet Mask revives dull, dry skin in 20 minutes with a biocellulose sheet soaked in a hydrating, soothing serum.
Queen Tarzi is exclusively available at Ici Paris XL and online at www.iciparisxl.be.
