For over 130 years, SPA® Natural Mineral Water has been a pioneer in sustainability and environmental protection. Now, the iconic Belgian water brand is joining forces with renowned photographer Julie Scheurweghs for the campaign “The Instinct to Protect”. This powerful initiative highlights the deep connection between people, nature, and purity—just as parents instinctively protect their children, SPA® is dedicated to preserving the natural sources of its mineral water. And there is more… you can be a part of it…
Julie Scheurweghs & The Power of Protection
For Julie Scheurweghs, protection is an instinct that comes to life in the moment of childbirth. “That single, magical second when your instinct to protect awakens – the beginning of an unbreakable bond. I wanted to capture that deep emotion in this campaign,” she explains. “A powerful image that resonates deeply and mirrors SPA®’s unwavering commitment to nature conservation.”
SPA®’s Commitment to Environmental Protection
Sustainability and water conservation are at the core of SPA®’s mission. Since 1889, SPA® has actively protected the natural mineral water sources in the Belgian Ardennes. This long-standing commitment is now prominently featured on SPA® bottles as part of the new campaign, emphasizing the brand’s dedication to delivering pure, high-quality mineral water for generations to come.
Today, the SPA® protection zone spans nearly 13,000 hectares, ensuring strict environmental guidelines:
✔ No intensive farming
✔ No chemical pesticides
✔ No industrial pollution
By collaborating with local authorities and conservation organizations, SPA® actively restores biodiversity and natural ecosystems. Initiatives include the creation of wetlands and ponds to support thriving wildlife and protect the delicate natural filtration system that gives SPA® its exceptional purity.
What Do You Protect?
Just like SPA® has protected pure natural mineral water since 1889, everyone has something they instinctively want to safeguard. Is it a pristine natural landscape, a peaceful retreat, or a treasured memory?
Now it’s your turn to share!
📸 Post a video on your Instagram Story showing what protection means to you. Use the hashtags #SPA, #spabelgium, #beterdrinkenbeterleven, and #instinctofprotection. Tag @SPA_water and inspire others to protect what truly matters!
Website: SPA
Instagram: SPA
