Summer vibes are in full swing, and Place Reservee is here to make your beach days even brighter. The Belgian luxury beach towel brand – born from the textile expertise of Marie-Marie – is turning up the heat with four new towel colors, summer accessories, and an all-new collection inspired by the charm of the Belgian coastline: Cabane.
Fresh Colors for the Season
If you’ve ever lounged on a Place Reservee towel, you know the feeling: soft, vibrant, and oh-so-comfy. Good news for anyone looking to upgrade their summer essentials – the brand’s iconic Classic collection gets a seasonal refresh with four stunning new shades:
- Mykonos Blue – a crisp cobalt blue that transports you to the Greek isles
- Tan – a warm, sun-kissed brown
- Lavender – dreamy pastel purple
- Peach – a cheerful, summery orange
New Accessories for Stylish Summer Days
This season, Place Reservee goes beyond towels with new must-have accessories. A roomy oversized beach bag fits all your sun-day essentials, while a breezy kimono is perfect for a walk along the boulevard or lounging poolside.
“At Place Reservee, it’s all about feeling good, choosing quality, and enjoying the little sunny moments—whether you’re solo or surrounded by your favorite people,” – Laurence and Valerie Vandenbussche.
Introducing Cabane – Bold, Playful & Coastal
The real showstopper this season is the Cabane collection. Inspired by the iconic beach huts of the Belgian coast and the free-spirited surfers who frequent them, Cabane is a celebration of color, boldness, and laid-back charm.
With color blocking at the heart of its design, the collection makes a vibrant statement while harmonizing beautifully with the Classic line through a shared color palette. It’s younger, edgier, and full of character—without losing the signature Place Reservee touch: refined details, high-quality materials, and effortlessly chic vibes.
Belgian Design, Parisian Appeal
Following a successful debut last year, Place Reservee is once again making waves at Le Bon Marché in Paris. From April 24 through August 23, the store will feature both the refreshed Classic collection and the brand-new Cabane line. A proud international milestone for this young, homegrown label.
Want to get your hands on the new collection early? Mark your calendar:
- April 25 & 26 – enjoy free personalization (your initials or name embroidered on your purchase) at the Antwerp flagship store
