To celebrate sixty years of revolutionary design, Piaget unveils extraordinary new creations that pay tribute to the transformation of time into art — a craftsmanship driven by boldness and the Maison’s signature elegance.
Time shapes form, and form shapes time. For Piaget, this interplay lies at the heart of a legacy that began in 1874 with the pursuit of ultra-thin watchmaking, born in a family farmhouse in La Côte-aux-Fées, nestled in the Jura Mountains of Switzerland. Celebrating its 150th anniversary in 2024, the Maison remains true to the motto of its founder, Georges-Édouard Piaget: “Always do better than necessary.” It’s a philosophy that elevated mechanical precision into an art form. Piaget’s journey began with technical mastery — but it is the Maison’s creative audacity that set it apart. From the meticulous calibration of movements to the bold geometry of its cases, from the precise measurement of time to the poetic fluidity of its jewelry, Piaget does more than craft timepieces. It creates a visual language that transcends generations.
In 2025, Piaget unveils new masterpieces that embody the ongoing dialogue between heritage and innovation. From the captivating Swinging Sautoirs and bold cuff watches inspired by the free-spirited late 1960s, to the Piaget Polo 79 reimagined in white gold, and the radiant Rainbow Aura—a triumph of gem-setting artistry rooted in Piaget’s legacy since the 1960s—these visual signatures do more than tell time: they tell the story of Piaget. Each piece is a testament to the Maison’s unique ability to transform the measurement of time into art—timepieces that transcend function to become timeless works of art.
1969 – The Beginning of a Creative Renaissance
1969 marked a turning point in Piaget’s history. Already acclaimed for its mastery of ultra-thin movements—such as the 9P in 1957 and the 12P in 1960—Piaget ventured beyond traditional Swiss watchmaking. At the end of the ’60s, the Maison sent its designers to Paris to immerse themselves in the world of haute couture, an unprecedented move in the industry. Back in the studio, filled with inspiration, they began sketching revolutionary designs directly onto fashion magazine models. This marked the birth of a new vision: watches no longer confined to the wrist, but integrated into necklaces and cuffs as bold stylistic statements. This wave of creative freedom reached its pinnacle with the iconic 21st Century Collection, where technical mastery served artistic imagination. Piaget broke away from the constraints that defined traditional watchmaking, embracing the vibrant spirit of the era with a youthful, avant-garde energy. Asymmetric trapezoid shapes became a Piaget signature, seen in long Swinging Sautoirs and statement cuffs, often adorned with ornamental stone dials. Spearheaded by visionary designer Jean-Claude Gueit, these pieces transcended timekeeping to embody freedom of form and expression, defining an entire era.
1979 – Piaget Polo: The Name That Changed Everything
The launch of the Piaget Polo in 1979 marked another defining moment. Until then, Piaget’s creations were instantly recognizable by style alone. But the Polo needed a name—its own identity. It became the first Piaget model to bear one. Crafted entirely in precious metals, the Polo stood apart. Its seamless integration of polished and brushed godrons from case to bracelet became an instant signature. While the yellow gold version is iconic, the rare white gold model remains highly sought after. It wasn’t just a watch with a bracelet—it was an integrated design masterpiece. Genderless and effortlessly chic, the Piaget Polo was embraced by stars and socialites alike—not for its fame, but for its quiet brilliance and creative sophistication. In 2024, Piaget honored this legacy with the return of the Piaget Polo 79 in yellow gold. Now, in 2025, the Maison introduces a refined white gold version, offering a contemporary take on a timeless classic—complete with a larger case that reflects today’s tastes while maintaining the Polo’s enduring elegance.
1989 – Aura: The Glow of Artistic Creativity
Piaget has always pushed the boundaries of form and function. In 1989, it created the Aura, the ultimate fusion of case and bracelet—a concept pioneered in the Piaget Polo and now taken to its peak. Paved almost entirely in invisibly-set diamonds, the Aura lived up to its name, glowing with unmatched brilliance. Fitted with a mechanical movement, the Aura proved that Piaget could seamlessly blend technical prowess with bold aesthetic innovation. The result: a timepiece so unified in form, it feels like one continuous sculpture, dazzling in its execution. In 2025, Piaget reinterprets this masterpiece with the Rainbow Aura, a spectacular showcase of the Maison’s mastery of color. Precious stones in a meticulously calibrated gradient create a seamless rainbow that appears to float on the wrist—transforming horology into a radiant, artistic canvas where light meets imagination. Throughout its history, Piaget has mastered the art of form, redefining the language of time. This mastery is more than aesthetic—it stems from a deep belief that true innovation is only possible through technical excellence. By turning time into art, Piaget does more than craft watches—it creates moments of eternal beauty, where legacy fuels innovation across generations.
2025 – Swinging Sautoirs and Hidden Treasures Reimagined
This year, Piaget breathes new life into its Swinging Sautoirs and Hidden Treasures collections, introducing a fresh layer of individuality inspired by the original 21st Century vision. Vivid stones—ruby root, turquoise, tiger’s eye—are set into hand-woven gold chains, showcasing the Maison’s craftsmanship. Cuff watches make a bold return: one featuring a partially hidden opal dial sculpted in white gold with textures reminiscent of natural erosion, another in rose gold, adorned with a serpent-scale motif flowing into a green enamel dial. As with the sautoir’s woven chains, these pieces are handmade by Piaget’s master artisans, guardians of a savoir-faire passed down through generations. More than timepieces, these creations embody a philosophy: where mechanical expertise becomes a vehicle for artistic expression, and where every piece is a tribute to personal style. At Piaget, the watch becomes a wearable work of art—a revolutionary idea that continues to shape the Maison.
