Renowned Belgian jewelry brand O! Jewelry just opened its first flagship store in Brussels, located at Place Georges Brugmann 22 in Ixelles. Known for its timeless elegance and modern sophistication, O! Jewelry brings its signature style to the capital with a permanent boutique designed to inspire.
Following a successful online presence and popular pop-up store in Knokke, this new location marks a major milestone for the brand. The Brussels jewelry boutique will feature O!’s beloved core collections as well as an exclusive diamond jewelry line, offering refined luxury in a higher price segment.
To celebrate the rich cultural heritage of the city, O! Jewelry also introduces a stunning Art Deco jewelry collection, inspired by the architectural beauty of Brussels. This launch honors the capital’s historic elegance while appealing to contemporary design lovers seeking something extraordinary.
“We’ve seen growing demand from our Brussels clientele—both through our e-commerce site and from those who discovered us in Knokke,” says Maxim Gedik, General Manager of O! Jewelry. “By opening a store in Ixelles, we’re bringing the O! Jewelry experience closer to our customers.”
The flagship store in Brussels is more than just a place to shop—it’s a curated destination. With O! Invites, the boutique will host a rotating selection of exclusive brands and emerging designers. From Belgian fashion and lifestyle labels to international names with a unique vision, each visit will offer a new and inspiring retail experience.
Address: Place Georges Brugmann 22, 1050 Ixelles, Brussels
Opening: May 2025
