On Saturday, February 15, the highly anticipated crowning of Miss Belgium 2025 took place at the Plopsa Theater in De Panne. From now on Karen Jansen, the newly crowned Miss Belgium 2025 cruises in style with the all-new Chery Omoda 5 ice.
Partnering with Chery, one of China’s leading automotive brands, the Miss Belgium Organization has ensured that their ambassador will travel the country in a vehicle that perfectly reflects innovation, elegance, and performance. The Omoda 5 ice is a bold and technologically advanced compact SUV — a perfect match for the prestige and glamour of Miss Belgium.
A Prestigious Partnership: Chery and Miss Belgium
The Miss Belgium competition boasts a proud tradition, celebrating young women who embody intelligence, charisma, and national pride. Winning the title comes with not only fame and career opportunities as a model, presenter, and public figure but also a host of exclusive perks — including a brand-new car.
This year, Chery has stepped up as the official automotive partner. Their Omoda 5 ice, together with the JAECOO J7 PHEV, made an impressive debut at Belgium’s 101st Brussels Motor Show just last month.
“We are thrilled to partner with Miss Belgium. As we work to grow our brand awareness in Belgium, collaborations like this play a crucial role. Miss Belgium is a national icon, and having her drive the Omoda 5 ice is a fantastic opportunity to introduce our innovation and quality to a broader audience.” — Taylor Zhang, Country Director Belgium at Chery
OMODA 5 ICE: Where Style Meets Innovation
The Omoda 5 ice offers a perfect blend of luxury, technology, and performance at an accessible price point. Key features include:
- A modern, stylish exterior design
- A premium 24.6-inch multimedia screen and high-end audio system
- Advanced safety technologies, earning top marks from Euro NCAP
- A powerful and efficient 1.6L turbocharged petrol engine delivering 147 hp
- A comprehensive 7-year or 150,000 km warranty
Drivers can also enjoy extensive customization options, from adjustable headlight effects to a sophisticated interior finish, making every Omoda 5 ice truly unique.
Delivered by D&O Mobility Group
The Omoda 5 ice for Miss Belgium is provided by D&O Mobility Group, one of Belgium’s largest and most respected automotive groups, with a family legacy spanning over 50 years. Operating 15 dealerships and employing 270 people, D&O Mobility Group sells over 9,000 vehicles annually, ranking among the country’s top 20 automotive retailers.
Chery’s Ambitious Growth in Belgium
Chery is accelerating its expansion across Belgium, already operating nine dealerships with fifteen showrooms. By the end of Q1 2025, the brand plans to increase its showroom presence to 25 locations. With strong interest in the Omoda 5 ice and JAECOO J7 PHEV, over 2,000 leads have already been generated. Chery aims to sell between 5,000 and 6,000 vehicles in Belgium during 2025, as part of its broader European growth strategy.
