Maserati Belgium, through D’Ieteren Luxury Performance, has announced a three-year partnership with acclaimed Italian-Belgian chef Peppe Giacomazza, bringing together two expressions of Italian craft, style and emotion. The collaboration is being activated across Maserati’s Belgian dealerships in Antwerp, Brussels and East Flanders.
The partnership pairs Maserati’s refined mobility experience with Giacomazza’s authentic Italian cuisine, rooted in tradition, simplicity and respect for the product. For Maserati, the move reinforces a broader ambition to build brand experiences that go beyond the car itself and connect with culture, gastronomy and lifestyle.
Jean-François Bernaerts, Retail Director at D’Ieteren Luxury Performance, described the collaboration as a natural meeting of two Italian identities shaped by emotion, precision and memorable experiences. Giacomazza, who runs La Botte and Peppe’s in Genk, is known for a kitchen that celebrates honest ingredients and classic Italian roots.
At the centre of the partnership is Giacomazza’s choice of the Maserati Grecale Folgore for everyday use. The fully electric SUV combines Maserati’s performance character with the comfort, space and contemporary design expected from a modern luxury vehicle.
For the chef, the connection is as much philosophical as practical. “In my kitchen, experience comes first, just like at Maserati,” he said, stressing that true luxury lies in feeling, identity and the ability to recognise a living tradition in everything you do.
www.maserati.com
www.dieterenluxuryperformance.be
www.instagram.com/peppegiacomazza
