With pride, the Dutch lifestyle brand Marie-Stella-Maris announces the opening of its eleventh store, the second location in Belgium. Located at the iconic Kustlaan 241 in Knokke-Heist, this new Brand Store & Refill Station offers a unique destination for those who want to consciously enjoy premium home and body products, with a focus on design and social impact. Marie-Stella-Maris will open the doors of the new store in Knokke on Friday, May 23.
Following the successful opening of the Marie-Stella-Maris flagship store in Antwerp in 2024, Knokke marks the next step in the international expansion of the socially impactful brand. Knokke’s refined character, exclusive shops, and focus on quality and aesthetics make it a natural choice for Marie-Stella-Maris, which is known for its philosophy of ‘conscious luxury.’
Knokke: A Natural Match
The choice of Knokke-Heist is no coincidence. The town exudes elegance and vitality, with a clientele that consciously opts for quality, aesthetics, and sustainability. “We are proud to open the doors of Marie-Stella-Maris in Knokke; the seaside city where style, sophistication, and well-being come together. Knokke, with its exclusive boutiques, art galleries, and relaxed atmosphere, is the perfect environment for our brand. This location aligns perfectly with the values of Marie-Stella-Maris: high-quality products, timeless design, and strong social engagement. With this new store, we are creating a destination for the people of Knokke to consciously enjoy premium home and body products.” – Machteld Jansen-de Groot (CCO, Marie-Stella-Maris)
A Unique Store Design with Impact
The new store is designed as a place where experience, aesthetics, and involvement converge. The interior features natural materials and minimalist design that exude tranquility and refinement—an environment that visually reinforces the Marie-Stella-Maris story. Customers can explore the full range of Marie-Stella-Maris products, from premium hand soap and body care to unique home fragrances—all developed with a focus on high-quality ingredients, 100% vegan formulas, and timeless design.
‘Happy Hour at the Refill Bar’
To welcome Marie-Stella-Maris customers in Knokke and encourage reuse, visitors can refill their empty products every day at a 30% discount off the original price. Every Wednesday afternoon during ‘Happy Hour at the Refill Bar’ from 1:00 PM to 6:00 PM, customers can enjoy a 50% discount on refills. It’s a great opportunity to visit the new store and directly contribute to a more sustainable future!
Sustainable Growth in Belgium
After the success of the Antwerp store – where the brand made its debut in Belgium in 2024 – the expansion to Knokke is a logical next step. Marie-Stella-Maris sees Belgium as an important growth market, where the demand for conscious luxury continues to rise. The presence in Knokke allows the brand to reach a wide and conscious audience that not only values aesthetics and quality but also wants to contribute to positive change.
Marie-Stella-Maris will open the doors of the new store in Knokke on Friday, May 23. To celebrate the opening weekend – Friday, May 23, Saturday, May 24, and Sunday, May 25 – the first 30 customers per day, with a minimum purchase of €35, will receive an exclusive goodie bag worth €49.
