SimiHaze Beauty is a forward-thinking beauty brand that places creativity and inclusivity at its core. With a philosophy of less is more and a playful approach to makeup, the brand invites users to embrace beauty as a personal and unique expression.
Cultural Influence
SimiHaze Beauty was launched in 2021, inspired by the rich cultural backgrounds and international lifestyle of its founders. Born in Saudi Arabia and raised between Riyadh, Dubai, London, and Los Angeles, Simi and Haze have developed a unique perspective on beauty, influenced by music, art, and fashion. Their mission is to make makeup accessible, fun, and intuitive while promoting an inclusive definition of beauty.
“Makeup is more than a product; it’s a tool for transformation and a way to show your best self. We wanted to create something that feels intuitive, looks beautiful, and feels like a natural extension of who you are.” – Simi and Haze Khadra
Lips Perfection
Velvet Blur Matte Lipstick Balm is a unique lipstick-balm that delivers rich color with a weightless, hydrating feel. With a semi-sheer matte finish and up to twelve hours of wear, it strikes the perfect balance between comfort and stunning results.
The Super Slick Moisture-Boosting Balm is a lip balm with a unique oil-balm texture that melts onto the lips, delivering an instant glossy and plumping effect. Enriched with rose oil, it provides deep hydration and a subtle tint that enhances the lips’ natural color. Its buildable formula makes it an essential in your beauty kit.
Multifunctional Glow
Sun Flush All-Over Face Tint is a multifunctional tint that creates a healthy glow on lips, cheeks, and eyelids. With a creamy texture that seamlessly melts into the skin, it offers a fresh, natural finish that can easily be built up for more intensity.
Hydra Melt Translucent Balm is a transparent balm that revitalizes the skin with deep hydration and a subtle glow. The formula contains cocoa seed butter and phytosqualane for a nourishing, dewy finish and can be used anywhere on the face and body.
Playful Accessories
The glow-in-the-dark keychain is a striking accessory that is not only practical but also stylish and playful. This unique holder not only offers a chic way to carry your favorite lip products but is also designed to glow in the dark. Clip the Glow Case onto your bag, keys, or belt, and take your Velvet Blur or Super Slick with you on the go.
Sustainable Beauty
Sustainability is at the heart of SimiHaze Beauty. All products are vegan and cruelty-free, while the packaging is made from renewable acetate, minimizing plastic use. The stackable designs are inspired by modern sculptures, offering not only functionality but also aesthetic value.
