The Louis Vuitton’s Pure V collection enters a striking new chapter with the unveiling of eight exceptional High Jewelry pieces. These dazzling creations fuse the Maison’s historic design codes with bold, architectural elegance, capturing the spirit of modern luxury through the lens of contemporary artistry.
Rooted in the graphic strength of the Louis Vuitton Pure V motif, this collection pays tribute to the visionary legacy of Gaston-Louis Vuitton, a key figure in the 1925 Decorative Arts Exhibition in Paris. As a passionate admirer of the Art Deco movement, his window displays featured bold lines and geometric precision—reflections of his personal monogram, the iconic three-color V. This modernist vision continues to shape the Maison’s creative language nearly a century later.
Since 2014, the V motif has defined Louis Vuitton’s most iconic High Jewelry collections. In 2021, the debut of Louis Vuitton Pure V brought a new expression of this emblem to life, reimagined in luminous white gold and brilliant diamonds. In 2025, the story evolves once more, propelling the Monogram into an entirely new creative dimension—where form, light, and structure converge in sculptural harmony.
Jewels That Illuminate the Future of High Jewelry
The eight new creations—necklaces, bracelets, earrings, and a ring—embody the fusion of bold geometry and refined craftsmanship. Exceptional diamonds form constellations of light, where the capital V emerges as a powerful architectural feature. These three-dimensional compositions defy convention, sculpting perspective through radiant angles and volumetric balance.
The Louis Vuitton Pure V signature is reinterpreted with striking clarity: pyramid-like forms guide the eye toward central V-shaped focal points adorned with baguette-cut diamonds. Lines, triangles, and faceted planes interlace into an exquisite latticework, brought to life by an exceptional level of articulation that gives each piece remarkable flexibility and movement.
Where Structure Becomes Art
Earrings echo the graphic tension of the V motif with sculptural elegance, while the bold ring traces diagonal lines with architectural precision. Necklaces and bracelets feature seamless invisible clasps, allowing the purity of the design to shine uninterrupted. Every detail is crafted to awaken a dynamic sense of rhythm, energy, and motion.
White Gold and Diamonds.
White Gold and Diamonds.
White Gold and Diamonds.
White Gold and Diamonds.
White Gold and Diamonds.
These daring design choices exemplify the Maison’s unwavering commitment to innovation and excellence. Through Louis Vuitton Pure V, High Jewelry becomes more than ornament—it becomes expression. A celebration of form, light, and forward-thinking artistry that reflects Louis Vuitton’s mastery of savoir-faire and enduring creative vision.
