Celebrating holidays with a yacht and a sports car, embracing the journey as the destination, moving from the pool to the beach — this is the narrative of a modern-day traveler who respects tradition, like dressing elegantly during a transatlantic voyage.
For the Louis Vuitton Pre-Fall 2025 menswear collection, designed by Men’s Creative Director Pharrell Williams, the House reveals a campaign featuring photography by Rosie Marks and video by Gregoire Dyer. The spotlight is on a wardrobe tailored for hand-me-downs, travels, formal arrivals, stays, and every moment in between.
Louis Vuitton Men’s Pre-Collection
The LV Fall-Winter 2025 Men’s Pre-Collection by Pharrell Williams embarks on a cross-continental cruise from Paris to Miami. The wardrobe evokes the golden age of transatlantic ship travel and the heyday of Miami Beach, tracing the leisurely origins of dandy dressing at the heart of the House’s menswear universe. Continuously shaped through a modern lens, this campaign reflects the creative evolution that occurs when dress codes travel across worlds. As it crosses oceans, it exemplifies the LVERS philosophy central to the Louis Vuitton Studio Homme: values and distinction that unite a global community — from Paris to Miami and everywhere in between.
Photography: Rosie Marks for Louis Vuitton
louisvuitton.com
