Louis Vuitton, Official Partner of Formula 1®, is delighted to present its unique bespoke Louis Vuitton Trophy Trunk for Formula 1® Tag Heuer Grand Prix De Monaco 2025 and showcases its new specially designed creative signature for the on-track signage in Monte-Carlo, from May 23rd to May 25th. Featuring Monaco’s effervescence during this iconic event since 1929, the eighth Grand Prix of the season will unfold on the thrilling Monte-Carlo circuit.
As Formula 1® marks its 75th anniversary this year, the 2025 season’s continues on May 25th with the Formula 1® Tag Heuer Grand Prix De Monaco 2025. Louis Vuitton joins this journey of champions, reinforcing the tradition that “Victory Travels in Louis Vuitton.” The Louis Vuitton logo, that captures a sense of velocity and heat, will be displayed in dynamic graphic form across Monte-Carlo’s on-track signage, blending seamlessly with the track´s iconic style and its reputation as a melting pot of vibrant and historic culture.
Monaco, nestled between the Alps and the Mediterranean Sea, is a prestigious metropolis, rich in history and a legacy of elegance. This is directly reflected in the circuit that will once again host the world’s top drivers and teams, as Louis Vuitton brings its legacy of elegance and innovation to this global sporting spectacle. This occasion not only affirms the city’s prominence as an international center of automobile sport but also celebrates the enduring relationship between Louis Vuitton and this Mediterranean jewel, reflecting a shared passion for the magnificence and tradition that defines them both.
United by a shared passion for daringness and innovation, Louis Vuitton and Formula 1® continue to push the boundaries of their respective worlds, reflecting shared values and a joint commitment to celebrating a spirit of excellence. This partnership also embodies Louis Vuitton and Formula 1’s combined pursuit of the extraordinary, at a time when fashion, culture, entertainment, and sports are fusing like never before.
From the workshop to the racetrack, overlapping themes of teamwork, precision, and inventiveness bond the two worlds of fashion and sport, and the broader ambition of greatness shared by Louis Vuitton and Formula 1®. The Monaco Trophy Trunk serves as a further embodiment of this connection: the red color of the Monaco flag adorns the emblematic Monogram of the House covered with an iconic V – both for “Victory” and “Vuitton” across the front doors, in white and red. These colors pay tribute to the Monaco flag representing the vibrant and rich culture of the country.
Fitting with the tradition of all custom Louis Vuitton pieces, the Trophy Trunk for the Formula 1® Tag Heuer Grand Prix De Monaco 2025 is made by hand at the House’s historic atelier in Asnières, France. This workshop is where the first automotive trunks were designed under Georges Vuitton, the son of Louis Vuitton, in 1897. Over the following 125 years, Louis Vuitton has remained closely associated with automotive culture. When Georges foresaw the growing popularity of cars and travel, he created a durable canvas material called “Vuittonite” to substitute for leather, which ensured the trunks could withstand the elements. This invention would evolve into today’s iconic Louis Vuitton canvas.
Louis Vuitton’s involvement with Formula 1® is part of the LVMH partnership as a new Global Partner, first announced in October 2024. The House established an initial link with Formula 1® through a partnership with the Automobile Club de Monaco, that comprised developing and presenting the Trophy Trunk for the Formula 1 Grand Prix de Monaco™ between 2021-2024. The ever-growing profile of Formula 1® counts hundreds of millions of fans worldwide. Many will witness the sport’s most iconic and heartfelt moments, with Louis Vuitton ensuring that these successes are forever forged in tradition and excellence. This partnership is ultimately an affirmation that “Victory Travels in Vuitton.”
