Louis Vuitton opens a new chapter in the world of luxury with the launch of La Beauté Louis Vuitton. This exclusive beauty concept promises a unique fusion of creativity, craftsmanship, and refinement.
With Dame Pat McGrath, often referred to as “the most influential makeup artist in the world,” as Creative Director, Cosmetics, Louis Vuitton takes an unprecedented step into high-end beauty. McGrath, known for her iconic looks on international runways and her groundbreaking brand Pat McGrath Labs, brings her unmatched expertise to this new beauty line.
From travel heritage to beauty legacy
Since its founding, Louis Vuitton has intertwined beauty with travel, from custom-made vanity cases in the 1920s to luxurious toiletry bags. Now, this heritage transforms into a modern interpretation of luxury beauty, where innovation and elegance meet.
“The beauty world is about so much more than just products. What we are creating here will unlock a new level in luxury beauty”. – Pat McGrath
With La Beauté Louis Vuitton, the fashion house enters a new universe where beauty, innovation, and heritage come together. Stay tuned for the unveiling of this iconic collection.
