Louis Vuitton has announced an official multi-year partnership with Real Madrid, unveiling exclusive formalwear and travel collections for the men’s and women’s football teams, as well as the men’s basketball team.
For the first time, Louis Vuitton brings its tailoring expertise to athletes whose achievements resonate far beyond the stadium, celebrating the pursuit of excellence and the drive to reach new heights — values that unite the House and elite sports.
By joining forces with Real Madrid, Louis Vuitton becomes part of the legacy of the most decorated club in history, which has brought together exceptional talents under its banner since 1902. For over a century, Real Madrid’s relentless quest for excellence has been reflected in its outstanding record, building an international reputation and elevating the club to one of the world’s most iconic. As a partner of major sporting events — from the Paris 2024 Olympic and Paralympic Games to the Formula 1® World Championship — Louis Vuitton has already left a distinguished mark on the world of elite sports, designing and crafting unique Trophy Trunks that honor the winners of the most prestigious international competitions.
By outfitting all players and representatives of the club for key journeys and events, this unprecedented collaboration reaffirms that “Victory Travels in Louis Vuitton.”
“We are proud to support a club whose history, marked by countless national and international victories, continues to inspire generations. Louis Vuitton and Real Madrid share fundamental values that have driven them to the highest peaks of their respective fields, fueled by an unwavering pursuit of excellence, self-surpassing, and a spirit of innovation.” – Pietro Beccari, CEO of Louis Vuitton
Specially designed for the players and members of the Real Madrid teams and created by the Louis Vuitton men’s studio led by Creative Director Pharrell Williams, the formal wardrobe includes ready-to-wear pieces, shoes, and accessories to be worn during official appearances. True to Louis Vuitton’s signature elegance, this wardrobe highlights the House’s tailoring, enhanced by refined details such as a label crafted in VVN leather, embossed with the Louis Vuitton signature and sewn onto the jacket lapels and back pockets of the trousers. This emblematic leather is also found on Louis Vuitton trunks, illustrating the legendary savoir-faire of the ateliers.
“At Real Madrid, we tirelessly strive for excellence as the path to remain at the top. That same philosophy defines a brand as iconic in the luxury industry as LV. We have both managed to transcend time, and we share not only the responsibility of building a legacy but also the goal of inspiring the world — even beyond our respective industries.” – Emilio Butragueño, Director of Institutional Relations
The ready-to-wear collection, exclusively designed to accompany the team on international travels, features pieces with assertive lines and timeless style. Crafted from innovative and refined materials, these garments offer a subtle balance of comfort, performance, and elegance. The collection is complemented by distinctive accessories, such as a leather belt with a palladium LV buckle, a navy blue embroidered cotton cap, and the exceptionally supple LV Soft.
A bespoke luggage line completes the wardrobe, including the Horizon 55 carry-on, the iconic Keepall, and the Christopher backpack, as well as travel accessories like a toiletry bag and passport holder. The items are clad in the iconic Monogram canvas and adorned with white-gold stripes in the club’s signature colors, along with the initials “RM” — a unique design created by the Mon Monogram personalization service, which is also available to Louis Vuitton customers. Each item features a leather charm in Real Madrid colors, made exclusively for this collaboration and not available for sale.
“Real Madrid stands for excellence and evolution — always moving forward. That energy fuels what we do at Louis Vuitton. This wardrobe is made to move with that same spirit — pieces that travel with purpose, power, and style. Real Madrid and LV share a deep respect for community — that’s why we do what we do, and that shared value makes this connection so powerful.” – Pharell Williams, Men’s Creative Director
The exclusive Louis Vuitton x Real Madrid Formalwear and Travelwear collections are not for sale. However, some of the House’s iconic models and the Mon Monogram personalization service are available in stores and online at louisvuitton.com
