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Loewe surprises with Earth Elixir And 7 Elixir

Spanish brand Loewe introduces with Earth Elixir and 7 Elixir, brand new reinterpretations that elevate the iconic Botanical Rainbow series, offering unique, rich, and complex scents inspired by the natural elements of the earth and the mysteries of outer space.

Two new reinterpretations of the iconic Loewe Botanical Rainbow fragrances have joined the Loewe Perfumes collection, featuring an exceptionally high concentration of essential oils that leave a lasting trail.

Loewe Earth Elixir unveils an expansive and contemporary blend of floral, ambery, and musky notes, including truffle, pear, oud, elemi, mimosa, and violet. This fragrance is inspired by the dynamic elements of nature that connect life both above and below ground.

Loewe 7 Elixir combines the intensity of patchouli with red pepper berries and amber, inspired by the vast, mysterious reaches of outer space.

Both new elixirs are built on the rich, raw, and authentic Loewe accord, a note based on the complex, resinous scent of the Spanish Rockrose wildflower, the brand’s signature fragrant DNA. These new scents join Loewe Solo Ella Elixir and Loewe Esencia Elixir in the Loewe Perfumes Collection.

The elixirs are presented in block-shaped glass flasks with gradient colors reflecting their original scents: mauve for Loewe Earth Elixir and midnight blue for Loewe 7 Elixir. This design symbolizes both the connection to the original fragrances and the evolution towards new horizons. Each flask is topped with a tactile wooden cap made from wenge, a hardwood that represents the strength and artisanal craftsmanship of these new fragrances.

About the Botanical Rainbow
Loewe’s entire range of nine iconic fragrance families forms the Botanical Rainbow, a bold, inclusive, and colorful collection inspired by nature. Defined by a distinctive block-shaped bottle designed by Jonathan Anderson, each scent is presented in a unique hue that reflects the personality of the fragrance within. Highly collectible and complementary, the Botanical Rainbow captures a wide range of emotions, moods, and attitudes, designed to enhance daily life. Each bottle is finished with a tactile wooden cap, further emphasizing the importance of craftsmanship and the beauty of nature.

www.balo.be
www.loeweparfumes.com

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