What some call a rebranding, L’Occitane calls a return to essence. A refinement born from our roots — grounded in the rhythms, nature, art, craftsmanship, and colours of Haute-Provence.
Introducing Flora Orchestra — our iconic fragrances, newly harmonized. Eau de toilettes, body lotions, shower gels and hand creams are now united by a visual and olfactive identity. This reimagined collection is a sensory composition where ingredients, notes, shapes and colours bloom in unison — a modern ode to the soul of Provence.
New composition, familiar notes
Each fragrance retains its signature scent, now wrapped in packaging inspired by nature’s colour harmonies and marked with the name of its star botanical. The redesign reflects L’Occitane’s enduring connection to the land.
Design rooted in heritage
The Provençal Arch, evoking the warmth of Haute-Provence villages, shapes our new bottles and labels — uniting authenticity, tradition, and modernity.
The Provençal Crest, inspired by heraldic symbolism, graces our fragrance labels. Its fleur-de-lys motif elegantly links our botanical world with our cultural heritage.
Cherry Blossom / Fleurs de Cerisier
The first fragrance to debut its new look is the iconic Cherry Blossom line.
Infused with cherry extract from the Luberon region, this floral-fruity Eau de Toilette transports you to sunlit orchards in southern France.
Top notes of freesia, cherry, and lily of the valley blend delicately with a warm base of amber and musk — a sensory celebration of spring in Provence.
Rediscover the beloved Cherry Blossom Eau de Toilette — now in a modern, minimalist design that reflects the heart of Maison L’Occitane.
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