Le Rouge Français is the first plant pigment-based makeup house, revolutionizing women’s beauty rituals while helping regenerate the planet.
Founded in 2020 by Élodie Carpentier and Salem Ghezaili, Le Rouge Français was born from the ambition to surpass the traditional boundaries of organic beauty while embracing the highest standards of luxury and desirability. Through pigments extracted from dye plants, Le Rouge Français reveals a unique and personalized beauty, blending naturally with every skin tone and offering remarkable biological benefits. Vegan and organic-certified* products, crafted in France, feature pure formulas free from controversial substances. Health, elegance, and nature unite in a new era of clean and luxurious cosmetics.
A regenerative economy
Le Rouge Français is recognized by the Coq Vert community for strong environmental commitments. The brand integrates a regenerative model throughout its approach. Sourcing dye plants helps restore organic and biodiverse agriculture. For every order placed, a mangrove tree is planted, contributing to the planet’s most effective carbon sequestration systems.
What makes Le Rouge Français unique
While 95 percent of pigments used in the cosmetics industry come from petroleum derivatives, Le Rouge Français offers the first plant-based, sustainable alternative that respects both biodiversity and women’s health. As the first luxury makeup brand certified organic and vegan, Le Rouge Français combines French elegance with innovative, clean beauty. Formulas are patented and free from titanium dioxide, mica, allergens, and other controversial substances. Packaging innovation is a priority. Lipstick cases are eco-refillable and crafted from castor oil, creating a lightweight, durable, and elegant material with minimal use of plastic. Other ranges are presented in infinitely recyclable glass, crafted by master glassmakers.
A word from co-founder Élodie Carpentier
“During pregnancy, the desire to continue wearing my red lipstick — a symbol of strength and seduction — made it clear that truly clean alternatives were lacking. Drawing on biotechnology expertise, I developed lipsticks formulated with the purest plant-based pigments, selected for both their coloring qualities and biological benefits. Together with my husband Salem, Le Rouge Français was created, with strength, poetry, and the extraordinary virtues of dye plants at the heart of every formula.”
Collections Overview
Le Rouge Français unveils a universe where plant pigments and clean beauty meet. The Rouge Tinctorial collection offers vibrant lipsticks infused with madder, Damascus rose, and chestnut bark. Nordgron lip balm draws on Icelandic rituals for deep hydration with probiotics and hyaluronic acid. Indigo Céleste brings mascaras and eyeliners enriched with indigo pigments, while Canopée Légendaire offers a vegetable charcoal eye pencil for an intense, antioxidant-rich black. Rouge To Go presents cheek and lip tints for effortless application, and Akénéa Initiale reveals twelve liquid foundations inspired by the natural hues of the chestnut tree. Lampyris Divine lip oils nourish with coconut and argan oils, while the Indigo Céleste eyelash and eyebrow treatment promotes natural growth. Completing the journey, the multi-purpose balms and cold-pressed botanical massage oils of Rouge To Go essentials and Rituel & Spa collections care for face, body, and spirit with pure, plant-powered formulas.
