Lancia triumphs at the Chantilly Concours d’Élégance with the Pu+Ra HPE concept car, winning Best of Show. Showcasing Italian elegance and innovation, the event also marked the French debut of the New Lancia Ypsilon, highlighting the brand’s bold future vision.
- The Lancia Pu+Ra HPE, the Lancia concept car symbolizing Italian elegance, triumphed at the Chantilly Concours d’Élégance – Best of Show, one of the world’s benchmarks for automotive beauty.
- The Lancia Concept was conceived, designed, and produced in Turin by the Italian Lancia Design Team.
- The final parade, dedicated to concept cars, was held in the stunning setting of Chantilly Arts & Élégance Richard Mille 2024, where Lancia showcased three iconic cars: the New Lancia Ypsilon, Lancia Pu+Ra HPE, and Lancia Stratos.
- The New Lancia Ypsilon was presented in France for the first time since its official unveiling in July, with four cars available for test drives.
- France is one of the European markets involved in the internationalization process of the brand: the first units of the New Lancia Ypsilon will be delivered to French customers starting in the last quarter of 2024, and by 2025, Lancia will have a distribution network of 25 showrooms, along with 80 service points.
- The Lancia Pu+Ra HPE defines the brand’s vision for the next 10 years in terms of range, charging time, and efficiency, offering leading-edge performance. The Lancia concept car has been the inspiration for the design of future Lancia models.
- The Chantilly Concours d’Élégance was established with the ambition of reviving an unforgettable era of style like the 1920s when France was the cradle of renowned automotive competitions and events tied to fashion and design.
“Today, Lancia’s Italian elegance wins at the Chantilly Concours d’Élégance – Best of Show with the Lancia Pu+Ra HPE, the brand’s vision for the next 10 years in terms of style, design, and elegance. This recognition confirms the Lancia Pu+Ra HPE as the drivable concept car that best expresses the link between the world of cars and that of fashion. The concept car paraded alongside a model wearing an outfit designed in Italy by Ginevra Zanivan from the Lancia Design Team in a blue Lancia velvet texture that perfectly matches the car’s interior. It is a source of great pride for us to receive this award as we head towards the most beautiful cars of the future, just a few months after the start of the Lancia Renaissance. This is also the best way to reintroduce ourselves to the French audience with the New Lancia Ypsilon, inspired by the Lancia Pu+Ra HPE. The first car in the brand’s new era will be available in France in hybrid and electric versions with a comprehensive, versatile, and efficient range, consisting of three trim levels. By 2025, France will have a distribution network of 25 showrooms and 80 service points,” said Charles Fuster, Head of Marketing & Communication at Lancia.
Lancia has always been a symbol of Italian elegance, and the Lancia Pu+Ra HPE confirms this tradition by fully embodying the principles of the brand’s new pure and radical design language, as reflected in the name itself, “Pu+Ra,” while HPE stands for High Performance Electric, representing a car that is both eco-sustainable, thrilling, and advanced.
In keeping with the competition and tradition, the Lancia concept car was displayed alongside a model wearing an outfit that pays tribute to the great tradition of Italian fashion, reinterpreted with a contemporary flair, designed for those seeking an authentic and refined style statement. The creation of the garment is not merely a tailoring process but a journey combining elegance and attention to detail. Blue – a symbol of sophistication – evokes timeless class, just like Lancia cars with their combination of refined design and innovation. The soft and luxurious texture of velvet immediately conveys a sense of comfort and warmth, making it a perfect match for the minimalist lines of the outfit. Velvet captures light uniquely, creating reflections and depth that enhance the inherent class and refinement of both the garment and the brand itself.
With its streamlined, efficient, and aerodynamic body, the Lancia Pu+Ra HPE defines the brand’s vision for the next 10 years in terms of range, charging time, and efficiency, delivering leading-edge performance: an inspiration and benchmark for all cars in the brand’s new era. Its volumes arise from the intersection of elementary and iconic shapes such as the circle and triangle, combined with eclectic details. The Lancia Pu+Ra HPE is, therefore, an expression of timeless Italian design, with a sustainable and innovative approach that transcends typical automotive language, perfectly aligning with the philosophy of the competition, in the magnificent setting of the French formal gardens at the Château de Chantilly.
The Chantilly Concours d’Élégance was founded with the ambition of reviving an unforgettable era of style like the 1920s by inviting automakers and designers to present their concept cars – interpretations of their brands’ future models – to the public, associating them with models dressed in the most stunning outfits from fashion houses. This created a unique runway celebrated worldwide and long appreciated by audiences.
During the event, the New Lancia Ypsilon returned to France for the first time since its official market launch in July, with four units – two with 100% electric engines and two with hybrid engines – available for the first test drives in the country. The first units of the New Lancia Ypsilon will be delivered to customers in France starting from the last quarter of 2024.
