Lacoste unveils its latest capsule collection, “Play With Icons,” a campaign that reimagines the brand’s timeless classics through the lens of five global personalities who embody the spirit of Lacoste today. This striking initiative celebrates both the enduring appeal of Lacoste’s signature pieces and the individuality of its ambassadors, blending heritage with contemporary culture in a series of bold, stylized portraits and films.
The Campaign: A Modern Myth
Photographed by acclaimed artist Tyler Mitchell, with scenography by Poppy Bartlett, styling by Imruh Asha, and an original soundtrack by Émile Sornin, “Play With Icons” positions Lacoste at the intersection of sport, style, and culture. Each ambassador is paired with an iconic Lacoste item, creating a modern myth. It is an iconic fashion story captured in unforgettable frames.
The Icons and Their Pieces
- Novak Djokovic & the Lacoste Polo
Draped in a regal golden tennis net over a crisp white polo, Djokovic is celebrated as the “King of the Court.” The imagery elevates the classic polo to a symbol of strength and mastery, reinforcing his legendary status in tennis and his deep connection to the brand’s crocodile emblem.
- Adèle Exarchopoulos & the Lenglen Bag
French actress Adèle Exarchopoulos redefines effortless chic by wearing the new Lenglen bag as a pleated skirt, merging inspiration and evolution in a witty, fashion-forward silhouette. This playful styling nods to Lacoste’s tennis roots and its flair for high-fashion reinterpretation.
- Pierre Niney & the Lacoste Polo
Lounging on a sculptural sofa in Lacoste’s signature green, French actor Pierre Niney brings understated elegance and subtle humor to the classic polo. His portrait blurs the lines between sportswear and contemporary art, making the emblematic piece a manifesto of style.
- Venus Williams & the Pleated Skirt
Tennis legend Venus Williams is depicted rising from a monumental pleated skirt, holding a pearlescent tennis ball. Her magnetic presence and sculptural pose pay tribute to the brand’s savoir-faire and the enduring power of its signature pleats, embodying grace, strength, and innovation.
- Wang Yibo & the Lacoste Polo
Chinese superstar Wang Yibo is celebrated for his singular charisma, surrounded on stage by bouquets of blue Lacoste polos-a vibrant homage to his global influence and the timeless appeal of the polo shirt.
A Visual Story of Heritage and Innovation
“Play With Icons” is more than a campaign; it’s a visual narrative that bridges Lacoste’s storied past with its forward-looking present. The collection highlights how classics like the polo, pleated skirt, and Lenglen bag are not relics but starting points for new expressions of style. Each ambassador brings their own energy, making these pieces relevant for today’s generation and reinforcing Lacoste’s position at the crossroads of sport, fashion, and culture.
