At Paris Fashion Week 2025, Lacoste served up a masterclass in style with its striking AW25 collection, unveiled on the iconic Philippe-Chatrier court at Roland-Garros. The legendary tennis arena was transformed into an intimate, high-fashion setting where sport, culture, and design collided with effortless elegance. A stellar crowd of international celebrities amongst whom Stromae and Coralie Barbier lit up the front row.
A Bold New Vision Under Pelagia Kolotouros
Guided by creative director Pelagia Kolotouros, Lacoste continues to evolve, breathing fresh energy into its heritage. The AW25 collection plays with traditional tennis aesthetics, stretching and reshaping them into modern silhouettes that are both structured and fluid—a bold reinterpretation of French sophistication.
A Tribute to René Lacoste – Athlete, Innovator, Icon
More than just a fashion show, the presentation was a poetic tribute to René Lacoste, the brand’s visionary founder. A pioneer on and off the court, Lacoste redefined both tennis and menswear in the 1930s. The show’s atmosphere—rebellious, celebratory, and filled with escapist charm—captured that same pioneering spirit.
A Front Row Filled with Global Icons
Lacoste drew a stellar crowd of international celebrities who lit up the front row. Stromae and Coralie Barbier, Venus Williams, Adrien Brody, Taylor Zakhar Perez, Adèle Exarchopoulos, Pierre Niney, and K-pop star An Yu-jin all made appearances, each effortlessly embodying Lacoste’s refined, sport-luxe aesthetic.
Lacoste: Honoring the Past, Defining the Future
With this captivating show, Lacoste reaffirmed its place at the intersection of sport, style, and culture. The brand remains rooted in its legacy while fearlessly looking ahead—where classic meets contemporary, and tradition meets transformation.
