Jo Malone London unveils Beach Blossom fragrance, a luminous new scent capturing the essence of a tropical escape. Inspired by the idyllic, palm-fringed beaches of the Seychelles, this fragrance evokes the rare beauty of the coco de mer, basking in the golden sunlight. A radiant new fragrance inspired by sun-drenched shores
With a refreshing twist of coconut water, carried on a gentle breeze, Beach Blossom fragrance harmonizes the zesty brightness of lime and the crisp coolness of mint, enveloped in the warm, inviting depth of tonka bean.

The Collection
- Beach Blossom Cologne 100ml – Suggested Retail Price: €153
- Beach Blossom Cologne 50ml – Suggested Retail Price: €107
Available from mid-March 2025, the Beach Blossom collection will be sold online at jomalone.eu and in-store at INNO, Ici Paris XL, Parfuma, Paris 8, Senteurs d’Ailleurs, Douglas, and Jo Malone London boutiques.