Belgian brands Ioan and Place Reservee have teamed up to create a limited edition summer set that combines high-performance skincare with elegant beach design.
This exclusive bundle features Ioan’s Sun Wear 50, a mineral-based sunscreen enriched with powerful antioxidants and advanced ingredients designed to keep your skin protected, healthy, and radiant under the sun. Complementing this is the Mykonos beach towel from Place Reservee — a generously sized beach towel crafted with a soft velvet front, meticulously produced in Portugal under strict quality standards. The design pays elegant homage to Ioan’s Greek heritage, making it as stylish as it is practical.

“Summer begins with a feeling: freedom, carefreeness, and the glow on your skin. That’s the essence we aimed to capture with this set — practical, beautiful, and a little poetic,” – Jani Kazaltzis, co-founder of Ioan.
A Shared Vision of Style and Quality
This collaboration brings together two Belgian brands united by a passion for refined style and exceptional quality.
Ioan, founded by tv personality Jani Kazaltzis and pharmaceutical doctor Jens Fissers, offers scientifically-backed skincare products that provide long-lasting care while delivering instant results. Meanwhile, Place Reservee, created by sisters Laurence and Valerie, reimagines iconic family beach towels into luxurious essentials. Each piece is carefully made in Portugal, oeko-tex certified, and celebrated for outstanding softness and comfort.
About the Products
IOAN Sun Wear 50 — €46.50
This innovative broad-spectrum mineral sunscreen with SPF 50 combines potent antioxidants and advanced ingredients to keep your skin protected, healthy, and glowing. It absorbs quickly without leaving a white cast, evens out imperfections, and leaves your skin smooth and hydrated.
Place Reservee Mykonos Beach Towel — €79
Made from premium cotton and produced in Portugal with a focus on sustainability and detail, this towel is large enough for comfortable lounging and soft enough to offer a luxurious hotel-like experience.
Limited Edition Bundle Price — €105