Guess introduces a fresh and contemporary swimwear and beachwear collection for SS25, where trendy designs, exclusive prints, and sustainable materials come together. The collection includes both essential pieces and bold statement items for men and women, blending glamour, playful details, and a sun-kissed color palette.
The women’s collection radiates luxury and playfulness, featuring flattering silhouettes, vibrant prints, sparkling rhinestone accents, and refined crochet touches. From glamorous glitter fabrics and jewel details to tropical floral prints and shimmering knit swimwear, the collection offers a fusion of bohemian vibes and modern elegance. The men’s collection merges timeless sophistication with summer-ready influences. Maritime blues, classic pastels, bold prints, and vintage inspirations come together to create designs that are both refined and effortlessly casual.
Beachwear
In addition to swimwear, the brand presents an extensive beachwear line that marries fashion and function. For her, breezy kimonos, wrap skirts, and loose-fit trousers are crafted from silky-soft fabrics and adorned with shimmering details. Coordinating accessories and cover-ups in flowing satin and sheer materials complete the look. For him, the collection includes elegant beach outfits with a relaxed fit, nostalgic palm motifs, and subtle luxury elements. Heat-resistant cotton sets, stylish color-block accents, and iconic GUESS branding deliver a versatile and polished beach look. Balancing trend-forward style with timeless appeal, the SS25 collection is designed for chic summer moments—on the beach and beyond.
