Juliette Has A Gun introduces Ex Vetiver, a bold reimagining of the timeless vetiver scent. Blending classic elegance with a contemporary edge, this new fragrance captures the perfect balance of tradition and modernity.
Juliette Has a Gun unveils a groundbreaking addition to its collection: Ex Vetiver, an innovative fragrance that redefines the boundaries of masculine and feminine scents. Marking a departure from the brand’s exclusive focus on women, this launch is a celebration of duality, where men are invited to immerse themselves in a world traditionally crafted for women.
A Vetiver Overdose
At the heart of Ex Vetiver lies a striking trio of vetiver varieties sourced from Haiti, India, and Indonesia. Known for its rich, earthy qualities, vetiver is elevated to new heights in this composition. With its Latin roots, “Ex” translates to “derived from,” perfectly encapsulating the essence of this fragrance.
The formula begins with a refreshing burst of citrus, blending bergamot and lemon, before transitioning into the smoky depth of vetiver. This duality creates a sophisticated balance of strength and elegance, making Ex Vetiver a bold statement in the olfactory world.
A Feminine Fragrance for Men
Romano Ricci, founder and artistic director of Juliette Has a Gun, describes the concept as reversing traditional roles. “We all know the idea of boyfriend fashion, where women borrow from men. With Ex Vetiver, it’s the man who steals the scent from his girlfriend,” he explains. This unique approach results in a hybrid fragrance that shakes up conventions.
A Garden in a Bottle
The packaging of Ex Vetiver mirrors the fragrance’s spirit. The vibrant green core of the bottle represents the richness of vetiver, complemented by a zesty lemon yellow and grounded with deep green at its base. A silver cap and metallic lettering add a touch of elegance, reflecting the sophisticated character of the scent.
A Tribute to Nature and Craftsmanship
Vetiver has long been celebrated in Indian culture for its aromatic and ayurvedic properties. Juliette Has a Gun pays homage to this heritage by incorporating vetiver in its most refined forms, capturing its essence as both an art and a science.
Availability
Ex Vetiver is available in 50ml (€105) and 100ml (€135) formats.
Whether you’re drawn to the smoky allure of vetiver or intrigued by its fresh citrus opening, Ex Vetiver invites you to experience a new dimension of fragrance. Perfect for those who dare to challenge conventions, it’s a scent that redefines what it means to be bold.
