Etam presents Private, an exclusive lingerie collection that blends the brand’s corsetry heritage with modern creativity. Crafted in collaboration with renowned French ateliers, each piece reflects exceptional craftsmanship, elegance, and feminine strength.
Founded in 1916, Etam combines its corsetry heritage with creative audacity in Private, a high-lingerie collection developed in collaboration with the most prestigious French ateliers. For these exceptional creations, the studio selected workshops renowned for their outstanding craftsmanship: Sophie Hallette, Forster Rohner, Jean Bracq, and Art Martin.
Leavers lace from Calais, bonding techniques, and hand-embroidered sequins — Private plays with contrasts between shadow and light, softness and structure, and is presented through six distinctive lines.
Balconette bras, thong briefs, shorts, and corsets are crafted with the utmost precision, celebrating both the strength and elegance of the female form.
