Mini is more than just a car—it’s a lifestyle. A symbol of bold individuality, urban dynamism, and a legacy of motorsport excellence. Now, you can bring that energy into your everyday life with the Mini Lifestyle Collection 2025. Designed for those who live and breathe Mini, this collection offers premium apparel, smart accessories, and stylish travel essentials, all infused with the unmistakable Mini DNA.
The ultimate Mini look is back and better than ever! With the launch of the Mini John Cooper Works Lifestyle Collection and Mini Wordmark Lifestyle Add-Ons, Mini expands its range of clothing, bags, and accessories. A perfect blend of iconic design, premium materials, and smart details makes this collection a must-have for every Mini fan.
A Collection Packed with Mini DNA
As Mini unveils the new Mini John Cooper Works family, it’s time for a fresh update to the Mini Lifestyle Collection. The Mini JCW Lifestyle Collection and Mini Wordmark products seamlessly complement the existing Mini style, bringing a mix of sportiness and urban fashion.
Great news for collectors and enthusiasts! Two new models from the Mini family are now available as pull-back miniatures: the Mini Cooper SE and the Mini Aceman SE. The perfect way to celebrate your love for Mini in a compact format!
Motorsport in Style
The Mini JCW Lifestyle Collection brings Mini’s legendary motorsport history straight to your wardrobe. The apparel line is inspired by the signature John Cooper Works color scheme of black, white, and JCW red. The JCW logo takes center stage and appears on several standout pieces, including the T-shirts, available in white with 100% organic cotton and black with a blend of 50% recycled and 50% organic cotton. The hoodie is a must-have for cooler days, offering both comfort and sporty style. For the youngest fans, a white T-shirt features a red racing stripe and the iconic Mini logo.
Smart & Stylish Travel Accessories
Mini knows how to combine style and functionality. The new bags in the Mini JCW Lifestyle Collection are designed for everyday adventures, offering sleek organization and a premium feel. The organizer pouch is compact and functional, featuring an adjustable strap and reflective details. The backpack is perfect for daily use, with a padded laptop compartment, water bottle holder, and adjustable shoulder straps. The traveler bag is a versatile weekend bag with a detachable shoulder strap and a trolley strap for easy carrying.
A Modern Mini Twist
The Mini Wordmark Collection puts a playful spin on the brand’s signature typography, incorporating it into fresh and unexpected designs. The polo features contrast-knit Mini lettering on both sides of the collar. The jacket is a stylish, seasonal must-have with a reflective MINI print on the back and hood.
For Young Racers
Even the youngest Mini fans can experience their first driving thrills with these exciting ride-on models. The Mini ALL4 Baby Bike in Chili Red features an ergonomic design and a durable powder-coated frame. The Mini Aluminum Balance Bike is lightweight, robust, and packed with signature Mini style. The Mini Baby Racer, with white bonnet stripes and a child-friendly steering wheel, also includes an adjustable push bar for parents.
The Mini Lifestyle Collection 2025 will be available from April 1, 2025.
