Dining is becoming more fluid—less rigid, more about taste and togetherness. This spring, Cru captures that spirit with a festive selection full of craftsmanship, bold flavors, and shared moments, perfect for Easter, Mother’s Day, and beyond.
Easter becomes a truly delightful celebration with offerings that span from brunch to lunch and dinner, and from heavenly sweets to heartwarming moments. A gentle start to the day is loved by young and old alike, and the Easter-themed brioche roll delivers just that. It is handmade with only the finest ingredients, including young sourdough, full-fat milk, churned butter, fine cane sugar, and stone-ground flour. The result is soft, sweet, and absolutely irresistible. No Easter menu is complete without asparagus, and Cru brings in a top-tier choice: asparagus from Spitsbroek. This small-scale grower selects the soil composition with care, ensuring a naturally sweet taste. These asparagus are so tender and flavorful that they could even be enjoyed raw. Lamb is another Easter essential. Cru sources its lamb from Michiels, a Belgian farm butchery where brothers Steven and Maarten oversee every step of the process—from farm to fork. This hands-on approach guarantees craftsmanship, a short supply chain, and exceptional quality on every plate.
From the Heart, for Every Mother
For Mother’s Day, Cru has curated a heartfelt selection of colorful, fragrant, and flavorful products—pure, thoughtful, and perfect for sharing. Pink peonies and creamy goat cheeses decorated with blossoms reflect the love and care at the heart of the celebration. Among the choices is the Saint-Domnin de Provence, a summery goat cheese with lavender from the artisanal creamery Le Petit Jabron. Another option is the crottin with edible flowers, a fresh goat cheese made by the family-owned ‘t Leenhof from Zele. For a more festive choice, the Lola Montez offers a vibrant cheese from the tomme family, featuring an edible natural rind rolled in wild spring flowers and rose petals. For those wanting to give even more, the sea offers a refined and savory selection. Cru’s Canadian baby lobster is tender and sweet, and this time of year is the perfect moment to enjoy it. Paired with KYS oysters from Brittany, which offer a fresh and delicately briny-sweet flavor, the combination makes for an exquisite treat.
25 Aperitif Delights, One Vision
Starting May 1, Cru introduces a new aperitif category to meet the rising demand for flexible, high-quality dining experiences—a trend known as fluid dining. No longer just a prelude to dinner, aperitifs are an invitation to enjoy, share, and discover new tastes together. The new offering consists of 25 carefully selected products, presented together in one central location at the market. Each item is chosen for its purity, artisanal quality, and distinctive character. The collection includes charcuterie and cheeses, such as Ibérico Bellota chorizo and Tête de Moine. It also features dips and spreads, from rich baba ganoush to fresh Genovese pesto. Tapas options include stuffed peppers, boquerones, and marinated summer mushrooms. For those who love to stock their pantry, the range includes artisanal nachos and crispy radish crackers. With this expansion, Cru responds to the growing appetite for spontaneous and flavorful moments—fluid dining at its very best.
