Club Med set a new standard with the opening of its first boutique apartment on the legendary Champs-Élysées, in 2015. Today, after a successful journey in France, the premium travel organization marks a new milestone: the very first boutique apartment in Belgium, located in a remarkable setting in Liège.
Since November 20, 2024, the Liège-based Club Med agency has taken up residence in the prestigious hôtel particulier ‘Radeski’, situated at Boulevard d’Avroy 69-71. This historic building, a well-known landmark in the city, provides the perfect backdrop for an exclusive and immersive travel experience. Unlike traditional travel agencies located on the ground floor, this boutique apartment is situated on the first floor of the grand townhouse. Covering an area of 300 m², the space was transformed in just one month under the direction of architect Hervé Monfort. The grandeur of the building – from elegant moldings and stately fireplaces to spacious rooms – has been carefully preserved, while subtle contemporary touches such as modern lighting design and stylish furniture give the space a fresh and luxurious feel. The result? A warm, homey atmosphere where the journey begins even before you’ve made your booking.
A Unique Space Where Experience and Service Take Center Stage
More than just a point of sale, this new boutique apartment is a place where experience and service take center stage. Customers are welcomed by four Travel Experience Designers, who guide them in their search for the perfect vacation. Here, time is considered an essential luxury: personalized advice, attention to detail, and a tailor-made approach are top priorities. Interactive screens and digital tools further enhance the experience, making it intuitive and customized—exactly what you would expect from a premium brand like Club Med.
An Exclusive Meeting Space for Customers and Partners
Club Med’s boutique apartment in Liège goes beyond travel consultation. It also serves as an exclusive meeting space where customers and partners come together. From private client events and inspiring destination talks to strategic collaborations with other premium brands—the space is designed to strengthen connections and grow the Club Med community.
A Strategic Move in a Historically Important Market
With this new flagship location, Club Med increases its visibility in Wallonia, a historically important market for the brand. It is also a nod to the company’s roots: Belgian Gérard Blitz, co-founder of the all-inclusive vacation concept, helped lay the foundation for Club Med’s success story. This boutique apartment in Liège perfectly embodies the freedom, elegance, and immersive experience that define Club Med, ushering in a new era of premium travel.
