Louis Vuitton introduces the LV ButterSoft Sneaker, designed by Pharrell Williams and unveiled as part of the Men’s Fall-Winter 2025 collection. This emblematic running shoe merges streetwear and dandyism — central themes in Pharrell’s creative vision for the Maison.
The LV ButterSoft Sneaker takes its name from the buttery-soft leather used in its construction — a material embodying the Maison’s exceptional savoir-faire and meticulous attention to detail. The 24 versions are presented in a rich palette of colors and compositions, from deep tones to soft pastels, including monogrammed editions. The sneaker features an LV logo on the side and a “Phriendship” silhouette of Pharrell Williams on the tongue.
Reflecting the dandyism that inspires the Louis Vuitton Studio Prêt-à-Porter Homme, the LV ButterSoft Sneaker combines the comfort of a runner with the quality of a formal shoe. Crafted by Italian artisans, it boasts ultra-soft leather for a cushiony effect and sits atop a rubber sole cut in the Damier “grain de riz” pattern. Some versions are adorned with hand-painted bruni edges and enriched with details from the Maison’s leather goods, including enchape patches — one hiding an embossed lobster, a nod to Pharrell and Nigo’s creative partnership.
The design references the history of streetwear and its influence on contemporary dress codes, drawing inspiration from the 1960s when leather sneakers transitioned from sportswear to everyday fashion, and from the hip-hop community’s embrace of sneaker culture in the 2000s. The LV ButterSoft Sneaker is a tribute to the streetwear legacy Pharrell Williams cherishes.
Offered in 24 variations, the LV ButterSoft Sneaker is available for pre-order from June 16, 2025, on louisvuitton.com and the LV app, ahead of its official in-store launch on July 10, 2025. House ambassador Callum Turner stars in the campaign, channeling the British actor’s artistic flair and the sneaker’s signature style.
