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Burberry launches the new Hero Parfum Intense

Discover the new Hero Parfum Intense, crafted by master perfumer Aurelien Guichard. Featuring a rich fusion of cedarwood, black pepper, and deep leather, this fragrance embodies courage and self-discovery.

Burberry introduces Hero Parfum Intense, a bold new fragrance crafted by master perfumer Aurelien Guichard. Building on Hero’s signature cedarwood oils, this edition intensifies with spicy black pepper and deep leather for a rich, powerful scent.

“Hero Parfum Intense deepens the contrast between vibrant top notes and textured, dark undertones, embodying courage, confidence, and inner power.” – Aurelien Guichard

Scent Profile

  • Top: Black Pepper – fiery and invigorating.
  • Heart: Trio of Cedarwood Oils – Hero’s signature.
  • Base: Leather – deep, warm, and refined.

Adam Driver Returns as the Face of Hero Parfum Intense

Academy Award-nominated actor Adam Driver continues his journey as the face of Hero, embodying modern masculinity and self-discovery. “To be a Hero is to break free from convention and embrace individuality,” says Driver.

Burberry

Elegant Bottle Design

The fragrance is housed in a sleek, deep-brown angular bottle, inspired by the strength of a horse’s hoof, with the Burberry logo as a mark of sophistication.

Burberry

Availability & Pricing

Available from March 1, 2025, at Burberry Beauty boutiques, online, and select perfumeries worldwide. The Hero collection also includes eau de toillet, eau de parfum and Parfum, in 50ml, 100ml (refillable), and 150ml sizes.

  • 50ml – €114
  • 100ml – €161
  • 200ml Refill – €193

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