On June 4, two completely revamped Bongo stores open in Flanders: both the Waasland Shopping and Wijnegem Shopping Center locations are being transformed. These are no longer traditional retail spaces, but true gift ateliers. With the updated ‘My Bongo’ concept, the brand fully embraces experience, smart technology, and personal expression.
With a Bongo, you’re giving more than just a gift — you’re offering a moment to pause, make memories, and truly enjoy an experience. Through ‘My Bongo’, the brand wants every purchase to become a meaningful moment. Customers are guided by interactive kiosks and expert staff to help select the perfect gift tailored to the recipient.
In just six easy steps — from “Who is the gift for?” to “Which experience fits best?” — the kiosk leads shoppers to a curated selection. It’s a simple, intuitive way to find a Bongo that matches the occasion and the person you want to surprise.
“With this new retail experience, we want to bring fresh energy to the category. We’re creating a space where shoppers feel supported and inspired — where they’ll find something unique they won’t get online or elsewhere: personal advice, creative inspiration, and real connection. Giving a gift becomes special again.” – Kevin Terlaeken, General Manager at Bongo
The true showstopper of the new stores is the Wrapping Bar, where you can turn your present into a small work of art. Think stylish wrapping papers, ribbons, stickers, name tags, and handwritten notes.
“DIY is hot, especially in retail. People put love into choosing a Bongo experience, and now they can wrap it with that same care. Gift-giving has never been this personal — or this fun.”
With these new stores, the brand not only aims to reinvent the gift-shopping experience but also strengthen its brand relevance through warmth and creativity. This direction is part of a broader strategy shift toward immersive, meaningful experiences.
