BMW introduces a new sensory dimension to its iconic brand with the launch of two exclusive perfumes: Amberness and Bergamood. These eau de parfums redefine the brand’s core value of ‘Joy’, transforming the exhilaration traditionally associated with driving into an immersive fragrance experience.
Created in close collaboration with Mavive, the Italian fragrance house owned by the Vidal family, these luxury eaux de parfum embody BMW’s emotional identity. Available in 50 ml (€62.00) and 100 ml (€85.00).
Amberness & Bergamood: Fragrances That Embody the BMW Spirit
While BMW is globally recognized for delivering sheer driving pleasure, these new signature fragrances go beyond the road. Amberness and Bergamood are crafted to evoke the emotion, elegance, and energy that define the BMW lifestyle.
Whether you’re behind the wheel or stepping into a new day, these scents are designed to awaken the senses and make a lasting impression—just like the cars themselves.
Fragrance Profiles
AMBERNESS
A sensual and calming blend, Amberness opens with earthy French clary sage and Guatemalan cardamom, layered with Italian bergamot and Egyptian geranium. Its heart reveals smooth Madagascar vanilla, Indonesian patchouli, and Haitian vetiver—creating a warm, enchanting aroma.
BERGAMOOD
Fresh, lively, and energizing, Bergamood features top notes of Italian bergamot and mandarin, accented with pink pepper. Lavender and petitgrain add depth, while liquidambar and musk provide a lasting, vibrant finish.
Each scent is crafted to be gender-neutral, suitable for all, and can be worn alone or layered for a highly individual result.
“This collaboration was an exciting challenge. The synergy between BMW’s legacy and Mavive’s innovation has created two unique fragrance experiences.” – Marco Vidal, CEO of Mavive S.p.A.
Science-Driven Scent Technology
Both perfumes feature EmotiWaves, an innovative technology by dsm-firmenich based on neuroscientific research. Using natural ingredients, it enhances emotional responses—turning each scent into a powerful mood amplifier.
Sustainable Luxury Meets Iconic Design
The bottle design draws inspiration from the BMW Headquarters in Munich. Crafted from transparent glass with a minimalist cylindrical shape, the design includes a black BMW-logo cap and a clean, bold label. The box is made from FSC-certified paper, reflecting BMW’s commitment to sustainability and the Paris Climate Agreement.
From the ingredients to the packaging, the fragrances uphold BMW’s highest quality and environmental standards.
Heritage and Craftsmanship
The perfumes were developed by internationally renowned perfumers Frank Voelkl and Alexandra Monet. With over 120 years of fragrance expertise, Mavive brings a rich heritage to this modern expression of BMW luxury.
