The Belgian jewellery label and iconic beach festival unite for a limited-edition accessory that blends minimalist design, festival functionality and environmental awareness.
Belgian jewellery brand Billion Avenue and renowned beach festival WECANDANCE have unveiled their first collaborative creation: the Billion Avenue × WECANDANCE Limited Edition Lighter Case Necklace.
Designed as both a fashion statement and a practical festival essential, the necklace reflects a growing movement within luxury and lifestyle design—one in which aesthetics, functionality and environmental responsibility are no longer considered separate ambitions.
A Small Accessory With a Meaningful Purpose
Disposable lighters are frequently lost or left behind at festivals and on beaches. Once buried in the sand, these small plastic objects can be difficult to recover and may eventually find their way into marine environments.
The Billion Avenue × WECANDANCE Lighter Case Necklace addresses the issue through a simple behavioural solution: giving festivalgoers a dedicated place to keep their lighter securely around their neck.
By transforming an easily misplaced object into a wearable accessory, Billion Avenue and WECANDANCE hope to reduce the number of lighters accidentally discarded on the festival site and surrounding beach.
“Often, it is the smallest changes in behaviour that can collectively make a significant difference,” the collaborators explain. “By giving a lighter a permanent place, we hope to prevent thousands of them from being lost on the beach.”
Rather than positioning sustainability as an abstract concept, the collaboration translates it into an intuitive and highly wearable design.
Where Belgian Design Meets Festival Culture
The limited-edition necklace brings together the distinctive worlds of both partners.
Known for its bold yet refined jewellery, Billion Avenue approaches the lighter holder as an object worthy of considered design. WECANDANCE, meanwhile, has built an international reputation for combining electronic music, fashion, gastronomy and creative self-expression against the striking backdrop of the Belgian coast.
The resulting accessory feels entirely at home within the festival’s visually driven universe. Minimalist and versatile, it can be worn as part of a carefully curated festival look while serving a clear practical purpose throughout the day and night.
Its appeal, however, extends beyond a single event. Conceived as a reusable object rather than a disposable novelty, the necklace is designed to return season after season—whether at a festival, on holiday or as an unconventional addition to an everyday jewellery collection.
Inspired by WECANDANCE 2026: Transparency
The collaboration is closely connected to Transparency, the central theme of WECANDANCE 2026.
Within the context of the festival, transparency represents more than openness and human connection. It also invites visitors and creative partners to consider their relationship with the environment and the consequences of everyday choices.
The Billion Avenue × WECANDANCE Lighter Case Necklace embodies that philosophy through a design that is direct, useful and intentionally uncomplicated. Nothing is hidden behind excessive decoration: its function is immediately visible, while its message is expressed through use rather than slogans.
It is an approach that feels particularly relevant in an era when consumers increasingly expect fashion accessories to offer longevity and purpose alongside visual appeal.
A Collectible Festival Accessory
Limited-edition collaborations have long occupied a special place in festival culture. They capture a particular moment, bringing together the identity of an event and the creative language of a designer or brand.
This debut partnership between Billion Avenue and WECANDANCE follows that tradition while introducing an environmental dimension. The lighter case necklace is both a collectible piece of Belgian design and an invitation to adopt a small, more conscious habit.
By keeping an everyday object close at hand, wearers can help ensure it does not become part of the waste left behind once the music stops.
The Billion Avenue × WECANDANCE Limited Edition Lighter Case Necklace will be available from 4 August 2026 through Billion Avenue’s official website and at the official WECANDANCE Merchandise Store during the festival.
Availability is limited.
