Timeless simplicity meets innovative design in ARKET’s latest tribute to an everyday essential. As trends come and go, the humble T-shirt remains a steadfast staple—versatile, familiar, and full of potential. With a deep appreciation for functionality and form, ARKET redefines this classic piece through thoughtful craftsmanship and a fresh creative vision.
In a fast-paced world full of endless choices, ARKET’s design team focuses on perfecting the everyday items we rely on for comfort. Carefully selected materials – soft yet crisp cottons – paired with close attention to proportion and silhouette, make its curation of women’s T-shirts a dependable cornerstone of effortless womenswear. To celebrate the love of T-shirts, ARKET is releasing a limited range of elevated styles, modelled by Abby Champion and captured by photographer Janneke van der Hagen. Starting with the core jersey program, the T-shirt is reimagined through a creative lens, experimenting with volume, contrasting fabrics, and distinctive details. ‘The capsule explores how far we can take a T-shirt without losing its identity. It was an experimental process, resulting in styles with playful balloon silhouettes, exaggerated A-line shapes, shirt sleeve cuffs, and open backs,’ says Ella Soccorsi, ARKET’s Head of Design & Creative.
