Amoroma is a Belgian brand crafted with architectural lines, modular vision, and enduring elegance. Géraldine Vincent, La Cambre alumna, blends design and fashion to create refined, functional spaces where every detail-from custom furniture to artisanal finishes-reflects her signature vision.
Géraldine Vincent, a graduate of La Cambre in Brussels, has been practicing applied interior architecture for over 15 years. Inspired by design and fashion, she creates spaces that blend aesthetics with functionality. She pays great attention to detail, understanding that that is the key to a project’s coherence: integrated joinery, custom-designed furniture, artisanal metalwork, and thoughtful lighting.
The amoroma project extends all dimensions of her professional passion. It is a brand of bags with graphic and minimalist design, showcasing her ability to create balance through essential lines. Launched in 2024 with a multidisciplinary team, amoroma partners with trusted ateliers in Florence and Italian tanneries to meet high-quality standards.
The Story of Amoroma: A Dream Come True
The idea for the perfect bag came to Géraldine during a family trip to Rome in 2015. The bag she brought along was on the verge of falling apart, and she began designing a model that could keep up with the demands of her active lifestyle. A modular bag, one that could adapt in size to suit different moments of her day: an A3 shopper that effortlessly transforms into an A4 bag, and vice versa. In collaboration with her husband Sébastien, who is an architect as well, she created “the One”, before expanding the concept into an A4-sized bag that could transform into an A5 clutch.
Amoroma draws its roots from the city where it all began, but also from love — for gesture, material, and the thoughtfully crafted object. The harmony of the palindrome also resonated with the designer: amoroma is readable from both sides, much like the brand’s creations, which perfectly reflect her free, modular, and timeless spirit.
Timeless Elegance & Modern Functionality
Amoroma embraces simple geometric and architectural shapes, particularly through handles integrated into rectangular structures. These clean lines, inspired by the “ligne claire” of illustration, reflect a pursuit of coherence and minimalism. The design is based on correct proportions, balanced forms and refined textures, with a mix of smooth and grained leather. These creations, both structured and flexible thanks to their unique construction that follows movement, ensure their signature adaptability, enhanced by an interior lining of jacquard-woven fabric in the amoroma Cold Grey-Black pattern.
Focus on Craftmanship
Amoroma values artisanal excellence in creating everyday objects designed to last. The bags are produced in small batches (50 to 100 pieces per model per season) in Italian ateliers in the Florence region, renowned for their craftsmanship. Each piece is the result of precise and skilled craftsmanship, ensuring high-quality standards. Following a sustainable approach, nothing goes to waste: the leather scraps used to create “the One” are repurposed to make belt buckles or clutch pins.
Noble & Responsible Materials
Leather, the quintessential sensual material, is chosen for its texture and suppleness, which are essential for the movement and transformation of our bags. The hides come exclusively from cows within the food supply chain, sourced by Tuscan tanneries that share the brand’s ethical values. While chrome tanning is still used to preserve the quality of the leather, amoroma places special emphasis on waste management and recycling.
Commitment to Sustainability
Amoroma prioritizes a short supply chain, combining artisanal craftsmanship with environmental ethics:
- Design and development in Belgium, production in small batches in Tuscany to preserve craftsmanship.
- Leather sourced from selected Italian tanneries that uphold excellence and environmental responsibility.
- Timeless and sustainable creations.
- Eco-conscious approach: recycled materials form the structure of the handles (PLA or corn starch), covers made from recycled organic cotton.
- Both production workshops are located in Florence, and all components of each model are sourced from this region.
Nothing is wasted, everything is transformed
- Each hide is used without waste: the remaining pieces are repurposed to make belt buckles and clutch brooches, ensuring that the creations fit within an optimizing approach.
- Thoughtful waste management, with efficient sorting to guarantee recycling through the appropriate channels.
Craftsmanship as core of the Brand DNA
The partner ateliers and tanneries share the same values of excellence, sustainability, and respect for craftsmanship. Each piece of amoroma is the result of this valuable collaboration – a guarantee of quality and authenticity.
